Context
Mehr lesenActual Group decided to invest and build their own booth for this special event, for 12 days in November 2022 before the sailing race starts.
With Histoiresde and Isegoria we created a digital booth that enabled them to stand out from the competition and immerse the visitors and the sailing world and the race itself.
The booth was perfectly located in the center of the exhibition, in front of the boats so the decision to add an exceptionally uncommon immersive digital touch was quickly taken by the client, who moreover had a very reasonable budget for this set-up and his partner’s ideas.
The fact that the COVID crisis didn’t enable this event to happen since some time, the exhibition estimated about 2 million visitors this year wish also re-insured the client tha this investment was necessary to maintain their position on the market.











































