This project showcases a transparent LED media facade in an automotive showroom environment, using the G-Glass architectural transparent display. Combining an architectural-grade glass build with very high transparency, it turns the building's glass surface into a media-art canvas while preserving clarity and natural light.
This installation uses our LED In-Glass technology — see our Immersive showroom page for more on this type of project.
OKQ is a creative, retail, and talent agency with a strong presence in London, Paris, and Berlin. Primarily focused on the fashion and event industries, OKQ specializes in enhancing brand image and communication.
Feel free to explore their projects on Instagram: @okq.agency for more inspiration and insights into their work.
In the middle of 2022, StreetCo was contacted by Soixante Circuits to collaborate on a corporate event held in Paris, specifically at the Galeries Eric Dupont.
Soixante Circuits is a creative studio that specializes in video content creation and offers immersive and innovative experiences. Their clients trust them with the management of their image, focusing on evolutionary designs of spaces, retail experiences, and the creation of innovative objects and events.Since 2008, Soixante Circuits has been deploying its expertise in custom, out-of-the-ordinary projects, making a name for itself in multidisciplinary development. Their ability to push boundaries has made them a leader in the creation of immersive and interactive client experiences, which have become increasingly popular in today’s market.
The event took place at Galeries Eric Dupont, a gallery founded 32 years ago by Éric Dupont. In the early 1990s, the gallery emerged as a significant space in Paris, showcasing young artists with a strong focus on formal research in pictorial expression.This collaboration was an opportunity to bring immersive technologies into an artistic and cultural venue, blending the worlds of art, innovation, and client engagement.
In early 2022, StreetCo’ was contracted by Histoiresde and Isegoria to collaborate on a rental LED screen project for Groupe Actual’s booth at the legendary solo sailing competition, Route du Rhum, which spans from Saint-Malo, France to Guadeloupe.
Groupe Actual is a leader in employment and skills solutions, offering services such as temporary recruitment, CDD, CDI, wage portage, placement, and advisory services.
Currently, the 5th largest player in the labor and employment market in France, Groupe Actual stands out with its humanist vision, working daily to facilitate the right to work for all. The group operates around four key areas: temporary work, recruitment, support, and training, making them the top company for temporary work integration in France.
Digitalization is changing the world as we know it. Avanade helps companies continue to thrive in this changing landscape.As a global leader in digital innovation, we harness the expertise of our people and the power of the Microsoft ecosystem to enable our customers to achieve tangible progress.Avanade’s office is located at 3 Esplanade du Foncet in Issy-les-Moulineaux, 92130. Imbued with a strong digital culture, their site includes an Innovation Center, a space dedicated to creations and technological innovations to develop the innovations of tomorrow: 3D printing, robotics, IoT, virtual/augmented/mixed reality, artificial intelligence …
Set in an automotive showroom environment, this reference illustrates how a transparent media-facade solution can turn a glass building envelope into a canvas for media art and branded content, without compromising the transparency of the architecture.
The installation combines a transparent G-Glass showroom display with a media-facade wall for media-art content. The G-Glass display delivers compelling video and interactivity on the glass surface while maintaining up to 99.7% transparency, letting the showroom stay open and light-filled behind the media content.
Specifications as published for the G-Glass product range:
Automotive showrooms need to combine a striking digital presence with an open, light-filled architecture. Conventional media facades can obstruct views and darken interiors. A highly transparent G-Glass display integrates media into the glass envelope while preserving clarity and natural light.
This page is presented as a reference to illustrate the G-Glass transparent LED media facade in an automotive showroom environment. It was not carried out by Street Communication in this instance. Product specifications are taken from the G-Glass product documentation.
