A transparent LED display integrated into the storefront of a ZARA flagship in Hong Kong, turning the shop window into a dynamic screen while preserving visibility into the store. The see-through installation lets passers-by watch animated content without hiding the products and displays behind the glass.
This installation uses our Transparent LED technology — see our Immersive showroom page for more on this type of project.
OKQ is a creative, retail, and talent agency with a strong presence in London, Paris, and Berlin. Primarily focused on the fashion and event industries, OKQ specializes in enhancing brand image and communication.
Feel free to explore their projects on Instagram: @okq.agency for more inspiration and insights into their work.
In the middle of 2022, StreetCo was contacted by Soixante Circuits to collaborate on a corporate event held in Paris, specifically at the Galeries Eric Dupont.
Soixante Circuits is a creative studio that specializes in video content creation and offers immersive and innovative experiences. Their clients trust them with the management of their image, focusing on evolutionary designs of spaces, retail experiences, and the creation of innovative objects and events.Since 2008, Soixante Circuits has been deploying its expertise in custom, out-of-the-ordinary projects, making a name for itself in multidisciplinary development. Their ability to push boundaries has made them a leader in the creation of immersive and interactive client experiences, which have become increasingly popular in today’s market.
The event took place at Galeries Eric Dupont, a gallery founded 32 years ago by Éric Dupont. In the early 1990s, the gallery emerged as a significant space in Paris, showcasing young artists with a strong focus on formal research in pictorial expression.This collaboration was an opportunity to bring immersive technologies into an artistic and cultural venue, blending the worlds of art, innovation, and client engagement.
In early 2022, StreetCo’ was contracted by Histoiresde and Isegoria to collaborate on a rental LED screen project for Groupe Actual’s booth at the legendary solo sailing competition, Route du Rhum, which spans from Saint-Malo, France to Guadeloupe.
Groupe Actual is a leader in employment and skills solutions, offering services such as temporary recruitment, CDD, CDI, wage portage, placement, and advisory services.
Currently, the 5th largest player in the labor and employment market in France, Groupe Actual stands out with its humanist vision, working daily to facilitate the right to work for all. The group operates around four key areas: temporary work, recruitment, support, and training, making them the top company for temporary work integration in France.
Digitalization is changing the world as we know it. Avanade helps companies continue to thrive in this changing landscape.As a global leader in digital innovation, we harness the expertise of our people and the power of the Microsoft ecosystem to enable our customers to achieve tangible progress.Avanade’s office is located at 3 Esplanade du Foncet in Issy-les-Moulineaux, 92130. Imbued with a strong digital culture, their site includes an Innovation Center, a space dedicated to creations and technological innovations to develop the innovations of tomorrow: 3D printing, robotics, IoT, virtual/augmented/mixed reality, artificial intelligence …
Located in one of Hong Kong's high-footfall retail districts, the store needed a way to stand out on a busy shopping street while keeping its window displays fully visible. Conventional opaque screens would have blocked the view into the store, so a transparent solution was required to combine digital content with an open, inviting shopfront.
A transparent LED display from the in-glass X-Glass range was applied to the storefront glazing. Its high transparency keeps the window clear during the day and lets the visual content read brightly against the street, so the brand can run campaigns, product launches, and seasonal animations directly on the facade without sacrificing the view of the interior.
The installation uses a transparent LED film / in-glass display engineered for retail glazing, combining a high see-through ratio with strong brightness for shop-window visibility. Content is driven by a dedicated processor allowing scheduled and remotely updated visuals.
The main challenge was to add a bold digital layer to the storefront without darkening the window or obstructing the merchandising behind the glass. The display had to remain highly transparent while staying legible against daylight and the bright, competing signage of a dense retail environment.
The transparent storefront turns everyday foot traffic into an engaged audience, giving the brand a striking, animated presence on the street while keeping the window open and welcoming. It demonstrates how transparent LED can merge digital communication with physical retail without compromising either.
