The first media facade for Sarajevo City Center (SCC) was delivered over a decade ago, a project that helped define the city's modern identity. After 11 years of successful operation, SCC once again chose to upgrade its landmark in 2024 with the latest Media Mesh P50 technology, covering a massive 1,300m² irregular rhombus glass facade.
This long-term partnership reflects a deep commitment to quality, innovation, and trust, lighting up city icons with lasting value. The transparent mesh now acts as a vibrant advertising canvas, clearly visible day and night, ensuring the building remains the most prestigious digital landmark in Bosnia and Herzegovina.
OKQ is a creative, retail, and talent agency with a strong presence in London, Paris, and Berlin. Primarily focused on the fashion and event industries, OKQ specializes in enhancing brand image and communication.
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In the middle of 2022, StreetCo was contacted by Soixante Circuits to collaborate on a corporate event held in Paris, specifically at the Galeries Eric Dupont.
Soixante Circuits is a creative studio that specializes in video content creation and offers immersive and innovative experiences. Their clients trust them with the management of their image, focusing on evolutionary designs of spaces, retail experiences, and the creation of innovative objects and events.Since 2008, Soixante Circuits has been deploying its expertise in custom, out-of-the-ordinary projects, making a name for itself in multidisciplinary development. Their ability to push boundaries has made them a leader in the creation of immersive and interactive client experiences, which have become increasingly popular in today’s market.
The event took place at Galeries Eric Dupont, a gallery founded 32 years ago by Éric Dupont. In the early 1990s, the gallery emerged as a significant space in Paris, showcasing young artists with a strong focus on formal research in pictorial expression.This collaboration was an opportunity to bring immersive technologies into an artistic and cultural venue, blending the worlds of art, innovation, and client engagement.
In early 2022, StreetCo’ was contracted by Histoiresde and Isegoria to collaborate on a rental LED screen project for Groupe Actual’s booth at the legendary solo sailing competition, Route du Rhum, which spans from Saint-Malo, France to Guadeloupe.
Groupe Actual is a leader in employment and skills solutions, offering services such as temporary recruitment, CDD, CDI, wage portage, placement, and advisory services.
Currently, the 5th largest player in the labor and employment market in France, Groupe Actual stands out with its humanist vision, working daily to facilitate the right to work for all. The group operates around four key areas: temporary work, recruitment, support, and training, making them the top company for temporary work integration in France.
Digitalization is changing the world as we know it. Avanade helps companies continue to thrive in this changing landscape.As a global leader in digital innovation, we harness the expertise of our people and the power of the Microsoft ecosystem to enable our customers to achieve tangible progress.Avanade’s office is located at 3 Esplanade du Foncet in Issy-les-Moulineaux, 92130. Imbued with a strong digital culture, their site includes an Innovation Center, a space dedicated to creations and technological innovations to develop the innovations of tomorrow: 3D printing, robotics, IoT, virtual/augmented/mixed reality, artificial intelligence …
In 2024, Sarajevo City Center upgraded its landmark facade — 11 years after the first media facade was delivered — choosing Media Mesh P50 technology across a 1,300 m² irregular rhombus glass facade, reaffirming a long-term partnership.
To meet the challenges of the unique rhombus-shaped architecture and the high-profile location, the P50 Media Mesh X8 was selected:
Wrapping a continuous digital surface around an irregular rhombus glass geometry on a high-profile building, while keeping high transparency for occupants and withstanding Sarajevo's climate from heavy winter snow to summer sun.
From the past to the future, the SCC upgrade represents the evolution of urban digital art. By integrating the P50 Media Mesh X8, the Sarajevo City Center has reaffirmed its position as a pioneer in architectural media. This installation doesn't just display advertisements; it creates a living landmark that breathes with the city, offering a "Welcome to the Future" experience for every citizen and visitor.
