Sarajevo City Center is located in the heart of the capital of Bosnia.
Since 2016, the building’s facade has been equipped with a giant LED mesh screen offering customers and visitors a high-definition technological experience through custom shaped facade and multiple creative contents.
This LED mesh screen brings modernity and attraction to the City Center.
OKQ is a creative, retail, and talent agency with a strong presence in London, Paris, and Berlin. Primarily focused on the fashion and event industries, OKQ specializes in enhancing brand image and communication.
Feel free to explore their projects on Instagram: @okq.agency for more inspiration and insights into their work.
In the middle of 2022, StreetCo was contacted by Soixante Circuits to collaborate on a corporate event held in Paris, specifically at the Galeries Eric Dupont.
Soixante Circuits is a creative studio that specializes in video content creation and offers immersive and innovative experiences. Their clients trust them with the management of their image, focusing on evolutionary designs of spaces, retail experiences, and the creation of innovative objects and events.Since 2008, Soixante Circuits has been deploying its expertise in custom, out-of-the-ordinary projects, making a name for itself in multidisciplinary development. Their ability to push boundaries has made them a leader in the creation of immersive and interactive client experiences, which have become increasingly popular in today’s market.
The event took place at Galeries Eric Dupont, a gallery founded 32 years ago by Éric Dupont. In the early 1990s, the gallery emerged as a significant space in Paris, showcasing young artists with a strong focus on formal research in pictorial expression.This collaboration was an opportunity to bring immersive technologies into an artistic and cultural venue, blending the worlds of art, innovation, and client engagement.
In early 2022, StreetCo’ was contracted by Histoiresde and Isegoria to collaborate on a rental LED screen project for Groupe Actual’s booth at the legendary solo sailing competition, Route du Rhum, which spans from Saint-Malo, France to Guadeloupe.
Groupe Actual is a leader in employment and skills solutions, offering services such as temporary recruitment, CDD, CDI, wage portage, placement, and advisory services.
Currently, the 5th largest player in the labor and employment market in France, Groupe Actual stands out with its humanist vision, working daily to facilitate the right to work for all. The group operates around four key areas: temporary work, recruitment, support, and training, making them the top company for temporary work integration in France.
Digitalization is changing the world as we know it. Avanade helps companies continue to thrive in this changing landscape.As a global leader in digital innovation, we harness the expertise of our people and the power of the Microsoft ecosystem to enable our customers to achieve tangible progress.Avanade’s office is located at 3 Esplanade du Foncet in Issy-les-Moulineaux, 92130. Imbued with a strong digital culture, their site includes an Innovation Center, a space dedicated to creations and technological innovations to develop the innovations of tomorrow: 3D printing, robotics, IoT, virtual/augmented/mixed reality, artificial intelligence …
Sarajevo City Center is one of the largest shopping and business complexes in Bosnia and Herzegovina, located in the heart of the capital at one of the busiest intersections of the city's main avenue. As a flagship destination, the building needed a striking visual identity capable of standing out across the city skyline, day and night.
Street Communication designed and integrated a giant LED mesh screen tailored to the building's custom facade geometry. Commissioned in 2016, the installation became the largest screen in the country and one of the largest in Europe, transforming the City Center into a dynamic media facade capable of broadcasting high-definition creative content, full-screen video and real-time information.
Transparent LED mesh screen (C1 series) — a lightweight display engineered for architectural facade integration, with high brightness for outdoor daytime visibility and durable, weather-resistant performance.
The brief called for a large-scale LED display able to wrap a custom-shaped facade without compromising the building's architecture. It had to deliver high-definition visuals visible from a distance and from heavy passing traffic, withstand outdoor conditions year-round, and support real-time content — from full-screen video to live news feeds and social media integration.
The LED mesh facade has become a landmark of Sarajevo's main avenue and a reference media facade in the region. Positioned at the city's busiest intersection, it gives the City Center a powerful, flexible platform for branding, advertising, live content and creative storytelling, reaching both pedestrians and heavy daily traffic.
