LED Flexible Strip Lighting — Tangential Dreams, Burning Man 2016

Transparent LED display screen boutique Ekaterinburg Russia

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Transparent LED display screen Galeria mall Saint Petersburg

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Transparent LED display screen "Passage" boutique, Saint Petersburg Russia

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Transparent LED display screen Pyatigorsk Russia

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Transparent LED display screen Rivoli shop, Saint Petersburg

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Transparent LED display for shop windows Samara Russia

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Indoor LED screen at Footlocker release party

Release party - New Balance XC-72 - Footlocker

Client : OKQ

OKQ is a creative, retail, and talent agency with a strong presence in London, Paris, and Berlin. Primarily focused on the fashion and event industries, OKQ specializes in enhancing brand image and communication.
Feel free to explore their projects on Instagram: @okq.agency for more inspiration and insights into their work.

Disciplines

  • Technicians
  • Engineers
  • Architects
  • Designers
  • Developers

KEY DETAILS

  • Date : 2022
  • Location : Paris, France
  • Status : COMPLETED
  • Client : OKQ / FootLocker
  • Team : Street Co’ + OKQ
Pop-up store retail immersive experience
Footlocker release party indoor LED screen
Indoor LED screen at Footlocker release party
Soixante Circuits LED wall screen

Galeries Eric Dupont - Corporate event

Client : Soixante circuits

In the middle of 2022, StreetCo was contacted by Soixante Circuits to collaborate on a corporate event held in Paris, specifically at the Galeries Eric Dupont.
Soixante Circuits is a creative studio that specializes in video content creation and offers immersive and innovative experiences. Their clients trust them with the management of their image, focusing on evolutionary designs of spaces, retail experiences, and the creation of innovative objects and events.Since 2008, Soixante Circuits has been deploying its expertise in custom, out-of-the-ordinary projects, making a name for itself in multidisciplinary development. Their ability to push boundaries has made them a leader in the creation of immersive and interactive client experiences, which have become increasingly popular in today’s market.
The event took place at Galeries Eric Dupont, a gallery founded 32 years ago by Éric Dupont. In the early 1990s, the gallery emerged as a significant space in Paris, showcasing young artists with a strong focus on formal research in pictorial expression.This collaboration was an opportunity to bring immersive technologies into an artistic and cultural venue, blending the worlds of art, innovation, and client engagement.

Disciplines

  • Technicians
  • Engineers
  • Architects
  • Designers
  • Developers

KEY DETAILS

  • Date : 2022
  • Location : Paris, France
  • Status : COMPLETED
  • Client : Soixante Circuits
  • Team : Street Co’ + Soixante Circuits
LED screen at Galerie Eric Dupont
LED wall screen at Galerie Eric Dupont
LED screen at Galerie Eric Dupont
Soixante Circuits LED wall screen in Paris
Soixante Circuits LED wall screen
LED wall screen in Paris for Soixante Circuits
Outdoor LED wall for Groupe Actual

Groupe Actual - Route du Rhum

Client : Groupe Actual

In early 2022, StreetCo’ was contracted by Histoiresde and Isegoria to collaborate on a rental LED screen project for Groupe Actual’s booth at the legendary solo sailing competition, Route du Rhum, which spans from Saint-Malo, France to Guadeloupe.

Groupe Actual is a leader in employment and skills solutions, offering services such as temporary recruitment, CDD, CDI, wage portage, placement, and advisory services.

Currently, the 5th largest player in the labor and employment market in France, Groupe Actual stands out with its humanist vision, working daily to facilitate the right to work for all. The group operates around four key areas: temporary work, recruitment, support, and training, making them the top company for temporary work integration in France.

Disciplines

  • Technicians
  • Engineers
  • Architects
  • Designers
  • Developers

KEY DETAILS

  • Date : 2022
  • Location : Saint-Malo, Paris
  • Status : COMPLETED
  • Client : Groupe Actual
  • Team : Street Co’ + Histoiresde + Isegoria
Outdoor LED wall for Groupe Actual
Outdoor LED wall installation
Outdoor LED wall for Groupe Actual
Groupe Actual boat at Route du Rhum with LED display
Outdoor LED wall for Groupe Actual
Outdoor LED display for Groupe Actual
LED screen installation by Street Co

Avenade- Indoor LED screen for a live show

Client : Avanade using indoor led screen

Digitalization is changing the world as we know it. Avanade helps companies continue to thrive in this changing landscape.As a global leader in digital innovation, we harness the expertise of our people and the power of the Microsoft ecosystem to enable our customers to achieve tangible progress.Avanade’s office is located at 3 Esplanade du Foncet in Issy-les-Moulineaux, 92130. Imbued with a strong digital culture, their site includes an Innovation Center, a space dedicated to creations and technological innovations to develop the innovations of tomorrow: 3D printing, robotics, IoT, virtual/augmented/mixed reality, artificial intelligence …

Disciplines

  • Technicians
  • Engineers
  • Architects
  • Designers
  • Developers

KEY DETAILS

  • Date : 2022
  • Location : Issy-les-Moulineaux
  • Status : COMPLETED
  • Client : Avanade
  • Team : Street Co’ Paris + Street Co’ Shenzhen
LED screen installation by Street Co
LED screen installation by Street Co
Avanade LED display installation
LED screen installation by Street Co
LED screen installation by Street Co
LED screen installation by Street Co

Context

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Architect Arthur Mamou-Mani commissioned Street Co' to design the LED lighting solution for Tangential Dreams, the climbable art tower his studio created for the world-famous Burning Man festival in 2016.

The sculpture is a sinuous, climbable tower built from off-the-shelf timber and generated through algorithmic design, maximising the use of inexpensive materials. Around 1,000 thin "tangent" wooden slats are held in place by horizontal members rotating along a central axis, moving gently in the wind like the leaves of a giant tree. Each slat was stencilled with an inspiring sentence gathered from people around the world through the project's crowdfunding campaign, and hand-written by burners throughout the festival.

Solution

Street Co' presented several lighting options, including LED strips and COB LED display technology. The final design used weather- and dust-proof IP67 LED strips, driven by controllers each running six LED lines, with content loaded from an SD card — a robust setup suited to the extreme desert environment.

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3D Design

Materials

The installation used a dream-colour digital flexible LED strip (WS2811, 30 LEDs/m):

  • Product: dream-colour digital LED flexible strip
  • Model: RBWS2811-12V, width 10 mm
  • Driver: WS2811, 30 LEDs/m
  • Pixel pitch: 16 mm
  • LED configuration: RGB 5050 chip
  • LED brand: Epistar
  • Brightness: 300 lumen/m
  • IC: one IC per 3 LEDs (10 ICs/m)
  • Power: 7.2 W/m — average consumption 3,888 W, required 5 kW
  • Controllers: 3
  • Environment: outdoor, IP67
  • Viewing distance: up to 50 m

Assembly took one full week in the Nevada desert with a crew of around three.

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Challenge

Installing in the middle of the desert meant working without standard infrastructure: power was supplied by a generator, and heavy dust storms made the build significantly more difficult.

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Impact

The illuminated sculpture drew great feedback from burners and passers-by alike.

MORE LED INSPIRATIONS

DISCIPLINE

  • Engineering: CAD / 3D / Grasshopper
  • Installation
  • Video & interactive content creation
  • Interior design
  • Technology system design
  • Prototyping

KEY DETAILS

  • Date: 2016
  • Location: Black Rock City, Nevada, USA
  • Status: Completed
  • Client: Burning Man
  • Team: Mamou-Mani Ltd
  • Engineers: Format Engineering Ltd (Stephen Melville, James Solly, Will Pearson)
  • LED lighting: Street Communication SAS