110’’ LCD Screen - Tour Montparnasse, Paris

LCD Scren

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The Clients: Timescope & Magnicity

Timescope is a French company specializing in immersive visual content that brings the history of cities to life through innovative experiences. Using videos, 3D reconstructions, and immersive storytelling, Timescope allows visitors to explore the urban and architectural evolution of major cities, from their origins to the present day.

Magnicity is a leading international operator of iconic panoramic observation sites. The group manages several landmark towers worldwide, including the Tour Montparnasse in Paris and the Warsaw Tower, offering high-end cultural, immersive, and tourism-driven experiences.

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Release party - New Balance XC-72 - Footlocker

Client : OKQ

OKQ is a creative, retail, and talent agency with a strong presence in London, Paris, and Berlin. Primarily focused on the fashion and event industries, OKQ specializes in enhancing brand image and communication.
Feel free to explore their projects on Instagram: @okq.agency for more inspiration and insights into their work.

Disciplines

  • Technicians
  • Engineers
  • Architects
  • Designers
  • Developers

KEY DETAILS

  • Date : 2022
  • Location : Paris, France
  • Status : COMPLETED
  • Client : OKQ / FootLocker
  • Team : Street Co’ + OKQ

Galeries Eric Dupont - Corporate event

Client : Soixante circuits

In the middle of 2022, StreetCo was contacted by Soixante Circuits to collaborate on a corporate event held in Paris, specifically at the Galeries Eric Dupont.
Soixante Circuits is a creative studio that specializes in video content creation and offers immersive and innovative experiences. Their clients trust them with the management of their image, focusing on evolutionary designs of spaces, retail experiences, and the creation of innovative objects and events.Since 2008, Soixante Circuits has been deploying its expertise in custom, out-of-the-ordinary projects, making a name for itself in multidisciplinary development. Their ability to push boundaries has made them a leader in the creation of immersive and interactive client experiences, which have become increasingly popular in today’s market.
The event took place at Galeries Eric Dupont, a gallery founded 32 years ago by Éric Dupont. In the early 1990s, the gallery emerged as a significant space in Paris, showcasing young artists with a strong focus on formal research in pictorial expression.This collaboration was an opportunity to bring immersive technologies into an artistic and cultural venue, blending the worlds of art, innovation, and client engagement.

Disciplines

  • Technicians
  • Engineers
  • Architects
  • Designers
  • Developers

KEY DETAILS

  • Date : 2022
  • Location : Paris, France
  • Status : COMPLETED
  • Client : Soixante Circuits
  • Team : Street Co’ + Soixante Circuits

Groupe Actual - Route du Rhum

Client : Groupe Actual

In early 2022, StreetCo’ was contracted by Histoiresde and Isegoria to collaborate on a rental LED screen project for Groupe Actual’s booth at the legendary solo sailing competition, Route du Rhum, which spans from Saint-Malo, France to Guadeloupe.
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Groupe Actual is a leader in employment and skills solutions, offering services such as temporary recruitment, CDD, CDI, wage portage, placement, and advisory services.
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Currently, the 5th largest player in the labor and employment market in France, Groupe Actual stands out with its humanist vision, working daily to facilitate the right to work for all. The group operates around four key areas: temporary work, recruitment, support, and training, making them the top company for temporary work integration in France.

Disciplines

  • Technicians
  • Engineers
  • Architects
  • Designers
  • Developers

KEY DETAILS

  • Date : 2022
  • Location : Saint-Malo, Paris
  • Status : COMPLETED
  • Client : Groupe Actual
  • Team : Street Co’ + Histoiresde + Isegoria

Avenade- Indoor LED screen for a live show

Client : Avanade using indoor led screen

Digitalization is changing the world as we know it. Avanade helps companies continue to thrive in this changing landscape.As a global leader in digital innovation, we harness the expertise of our people and the power of the Microsoft ecosystem to enable our customers to achieve tangible progress.Avanade’s office is located at 3 Esplanade du Foncet in Issy-les-Moulineaux, 92130. Imbued with a strong digital culture, their site includes an Innovation Center, a space dedicated to creations and technological innovations to develop the innovations of tomorrow: 3D printing, robotics, IoT, virtual/augmented/mixed reality, artificial intelligence …

Disciplines

  • Technicians
  • Engineers
  • Architects
  • Designers
  • Developers

KEY DETAILS

  • Date : 2022
  • Location : Issy-les-Moulineaux
  • Status : COMPLETED
  • Client : Avanade
  • Team : Street Co’ Paris + Street Co’ Shenzhen

Context and Environment

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The Tour Montparnasse is scheduled to be fully demolished and rebuilt as part of a major renovation project starting in mid-2026.
In this context, the client mandated StreetCo to dismantle a 14 m² BNX P1.9 LED screen previously installed on the 56th floor, in order to reinstall it later in the Warsaw Tower, which belongs to the same owner.

In the meantime, to ensure continuity of the visitor experience prior to the site’s closure, Timescope and Magnicity wanted to maintain the display of their immersive content showcasing the evolution of Paris from the 1400s to the present day.

To achieve this, a 110’’ LCD screen was selected as a temporary solution, covering the existing wall and allowing uninterrupted content playback.

Technical Solution and Equipment

The chosen solution is based on a 110-inch LCD display, capable of delivering high-definition content, perfectly suited for Timescope’s immersive historical videos.

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Materials

Key specifications and equipment:

  • 110’’ LCD display
  • High-definition content playback
  • Anti-reflective film, essential due to the strong natural light on the 56th floor and the panoramic views over Paris
  • Integrated Windows operating system
  • 30-meter HDMI cable for flexible system integration
  • XXL TV wall mount, designed to support the screen’s size and weight

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Technical and Logistical Challenges

This project involved several major challenges, particularly in terms of logistics and installation.

Transportation was a critical aspect: importing a screen from China housed in a custom-built transport crate measuring 3 meters in length and 1.5 meters in height required meticulous planning, as the risk of damage was significant. A reinforced custom transport case was therefore designed to secure the shipment.

Installing a screen of this size is also a delicate operation, requiring a team of three to four technicians and precise handling procedures to ensure both safety and accuracy.

Finally, choosing a single-piece LCD screen instead of a large modular LED wall offers a strategic advantage: it allows for a very fast and straightforward dismantling process just before the demolition of the Tour Montparnasse, without complex technical operations.

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Impact and Value for the Site

This 110’’ LCD screen plays a crucial role in maintaining the visitor experience on site.
It enables Timescope and Magnicity to continue engaging visitors through immersive video content, preventing any drop in attendance ahead of the tower’s closure.

Thanks to its impressive size, the screen preserves a strong immersive effect, fully surrounding visitors with visuals illustrating the evolution of Paris over the centuries, even in the temporary absence of the original LED installation.

A strategic, efficient, and impactful transitional solution, fully aligned with the cultural and tourism objectives of the site.

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DISCIPLINE

  • Technicians
  • Engineers
  • Developers

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KEY DETAILS

  • Date : 2025
  • Location : Paris, FRANCE
  • Status : COMPLETED
  • Client : TimeScope & Magnicity
  • Team : Street Co’ FR

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