Hyundai Motorstudio Hanam is a brand experience space on the first floor of Starfield Hanam in Gyeonggi-do, South Korea. Opened in September 2016, it presents Hyundai Motor Company's vision of future, eco-friendly mobility through vehicle displays and immersive media content, and is described as Korea's first mall-type venue featuring a four-sided LED media wall.
OKQ is a creative, retail, and talent agency with a strong presence in London, Paris, and Berlin. Primarily focused on the fashion and event industries, OKQ specializes in enhancing brand image and communication.
Feel free to explore their projects on Instagram: @okq.agency for more inspiration and insights into their work.
In the middle of 2022, StreetCo was contacted by Soixante Circuits to collaborate on a corporate event held in Paris, specifically at the Galeries Eric Dupont.
Soixante Circuits is a creative studio that specializes in video content creation and offers immersive and innovative experiences. Their clients trust them with the management of their image, focusing on evolutionary designs of spaces, retail experiences, and the creation of innovative objects and events.Since 2008, Soixante Circuits has been deploying its expertise in custom, out-of-the-ordinary projects, making a name for itself in multidisciplinary development. Their ability to push boundaries has made them a leader in the creation of immersive and interactive client experiences, which have become increasingly popular in today’s market.
The event took place at Galeries Eric Dupont, a gallery founded 32 years ago by Éric Dupont. In the early 1990s, the gallery emerged as a significant space in Paris, showcasing young artists with a strong focus on formal research in pictorial expression.This collaboration was an opportunity to bring immersive technologies into an artistic and cultural venue, blending the worlds of art, innovation, and client engagement.
In early 2022, StreetCo’ was contracted by Histoiresde and Isegoria to collaborate on a rental LED screen project for Groupe Actual’s booth at the legendary solo sailing competition, Route du Rhum, which spans from Saint-Malo, France to Guadeloupe.
Groupe Actual is a leader in employment and skills solutions, offering services such as temporary recruitment, CDD, CDI, wage portage, placement, and advisory services.
Currently, the 5th largest player in the labor and employment market in France, Groupe Actual stands out with its humanist vision, working daily to facilitate the right to work for all. The group operates around four key areas: temporary work, recruitment, support, and training, making them the top company for temporary work integration in France.
Digitalization is changing the world as we know it. Avanade helps companies continue to thrive in this changing landscape.As a global leader in digital innovation, we harness the expertise of our people and the power of the Microsoft ecosystem to enable our customers to achieve tangible progress.Avanade’s office is located at 3 Esplanade du Foncet in Issy-les-Moulineaux, 92130. Imbued with a strong digital culture, their site includes an Innovation Center, a space dedicated to creations and technological innovations to develop the innovations of tomorrow: 3D printing, robotics, IoT, virtual/augmented/mixed reality, artificial intelligence …
Located inside the Starfield Hanam shopping mall, the Motorstudio is a permanent brand-experience destination open year-round. It combines vehicle exhibitions, interactive media art and test-drive programmes around the theme of eco-friendly mobility for a sustainable future.
The centrepiece of the space is a large indoor LED media wall. Following a renewal completed in November 2024, the interior exhibition area and the LED media wall were expanded. Hyundai presents the installation as a media wall composed of a total of 121 LED screens, delivering large-scale motion content to visitors.
After the 2024 renewal, the media wall features three content themes: #1 Portable Landscape — footage filmed in locations with outstanding natural scenery in Korea, Hawaii and Iceland; #2 Energy — expressing the energy felt through mobility; and #3 We Are All Unique — produced by the British media-art collective Universal Everything, expressing a harmonious whole created by diverse individuals.
Beyond the media wall, visitors can explore the exterior and interior of Hyundai vehicles, configure options and view 3D visualisations on the LED display system. The venue combines vehicle exhibitions, interactive media art and test-drive programmes, and is open year-round.
This project is presented as an industry reference to illustrate large-scale indoor LED media wall integration in a retail brand-experience environment. It was not carried out by Street Communication.
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