An indoor transparent LED display installed in the Nike flagship store in Shanghai (2018). A large transparent screen is integrated inside the elevator, combined with an interactive dance floor at the base, creating a striking, immersive visual performance that animates the heart of the store.
This installation uses our Standard Transparent LED technology — see our Interactive LED Floor page for more on this type of project.
OKQ is a creative, retail, and talent agency with a strong presence in London, Paris, and Berlin. Primarily focused on the fashion and event industries, OKQ specializes in enhancing brand image and communication.
Feel free to explore their projects on Instagram: @okq.agency for more inspiration and insights into their work.
In the middle of 2022, StreetCo was contacted by Soixante Circuits to collaborate on a corporate event held in Paris, specifically at the Galeries Eric Dupont.
Soixante Circuits is a creative studio that specializes in video content creation and offers immersive and innovative experiences. Their clients trust them with the management of their image, focusing on evolutionary designs of spaces, retail experiences, and the creation of innovative objects and events.Since 2008, Soixante Circuits has been deploying its expertise in custom, out-of-the-ordinary projects, making a name for itself in multidisciplinary development. Their ability to push boundaries has made them a leader in the creation of immersive and interactive client experiences, which have become increasingly popular in today’s market.
The event took place at Galeries Eric Dupont, a gallery founded 32 years ago by Éric Dupont. In the early 1990s, the gallery emerged as a significant space in Paris, showcasing young artists with a strong focus on formal research in pictorial expression.This collaboration was an opportunity to bring immersive technologies into an artistic and cultural venue, blending the worlds of art, innovation, and client engagement.
In early 2022, StreetCo’ was contracted by Histoiresde and Isegoria to collaborate on a rental LED screen project for Groupe Actual’s booth at the legendary solo sailing competition, Route du Rhum, which spans from Saint-Malo, France to Guadeloupe.
Groupe Actual is a leader in employment and skills solutions, offering services such as temporary recruitment, CDD, CDI, wage portage, placement, and advisory services.
Currently, the 5th largest player in the labor and employment market in France, Groupe Actual stands out with its humanist vision, working daily to facilitate the right to work for all. The group operates around four key areas: temporary work, recruitment, support, and training, making them the top company for temporary work integration in France.
Digitalization is changing the world as we know it. Avanade helps companies continue to thrive in this changing landscape.As a global leader in digital innovation, we harness the expertise of our people and the power of the Microsoft ecosystem to enable our customers to achieve tangible progress.Avanade’s office is located at 3 Esplanade du Foncet in Issy-les-Moulineaux, 92130. Imbued with a strong digital culture, their site includes an Innovation Center, a space dedicated to creations and technological innovations to develop the innovations of tomorrow: 3D printing, robotics, IoT, virtual/augmented/mixed reality, artificial intelligence …
For its flagship store in Shanghai, Nike wanted a spectacular in-store centrepiece that would match the energy of the brand and create a memorable moment for visitors. The goal was to turn a functional architectural element — the elevator — into a dramatic visual feature without closing off the transparency and openness of the space.
A large indoor transparent LED display with a P3.9×7.8mm pixel pitch was integrated inside the store's elevator, paired with an interactive LED dance floor at the bottom. As visitors approach and move through the space, the transparent screen and the responsive floor combine to create a special, dynamic visual performance while keeping the elevator open and see-through.
The project combines an indoor transparent LED display with a P3.9×7.8mm pixel pitch, integrated inside the elevator, and an interactive LED dance floor installed at the base. The transparent screen delivers bright content while retaining a high see-through ratio, and the interactive floor responds to visitors' movement to complete the immersive effect.
The brief called for a transparent display that could wrap the elevator without blocking the glass or the view through it, keeping the lift feeling open and light while carrying bright, high-impact motion content. It also had to work alongside an interactive floor at the base, so the two systems together would read as one coherent visual experience rather than two separate installations.
The combination of a transparent elevator screen and a reactive floor turns a simple vertical journey into a signature brand moment, giving the Shanghai flagship a distinctive, highly shareable centrepiece. It shows how transparent LED and interactive flooring can work together to create an immersive retail experience while preserving the openness of the architecture.
