Temporary Pop-Up & Cultural Creative Hub - Paris

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Client : OKQ

OKQ is a creative, retail, and talent agency with a strong presence in London, Paris, and Berlin. Primarily focused on the fashion and event industries, OKQ specializes in enhancing brand image and communication.
Feel free to explore their projects on Instagram: @okq.agency for more inspiration and insights into their work.

Disciplines

Technicians
Engineers
Architects
Designers
Developers

KEY DETAILS

Date : 2022
Location : Paris, France
Status : COMPLETED
Client : OKQ / FootLocker
Team : Street Co’ + OKQ

Pop-up store retail immersive experience

Footlocker release party indoor LED screen

Galeries Eric Dupont - Corporate event

Client : Soixante circuits

In the middle of 2022, StreetCo was contacted by Soixante Circuits to collaborate on a corporate event held in Paris, specifically at the Galeries Eric Dupont.
Soixante Circuits is a creative studio that specializes in video content creation and offers immersive and innovative experiences. Their clients trust them with the management of their image, focusing on evolutionary designs of spaces, retail experiences, and the creation of innovative objects and events.Since 2008, Soixante Circuits has been deploying its expertise in custom, out-of-the-ordinary projects, making a name for itself in multidisciplinary development. Their ability to push boundaries has made them a leader in the creation of immersive and interactive client experiences, which have become increasingly popular in today’s market.
The event took place at Galeries Eric Dupont, a gallery founded 32 years ago by Éric Dupont. In the early 1990s, the gallery emerged as a significant space in Paris, showcasing young artists with a strong focus on formal research in pictorial expression.This collaboration was an opportunity to bring immersive technologies into an artistic and cultural venue, blending the worlds of art, innovation, and client engagement.

Disciplines

Technicians
Engineers
Architects
Designers
Developers

KEY DETAILS

Date : 2022
Location : Paris, France
Status : COMPLETED
Client : Soixante Circuits
Team : Street Co’ + Soixante Circuits

Soixante Circuits LED wall screen in Paris

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Groupe Actual - Route du Rhum

Client : Groupe Actual

In early 2022, StreetCo’ was contracted by Histoiresde and Isegoria to collaborate on a rental LED screen project for Groupe Actual’s booth at the legendary solo sailing competition, Route du Rhum, which spans from Saint-Malo, France to Guadeloupe.
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Groupe Actual is a leader in employment and skills solutions, offering services such as temporary recruitment, CDD, CDI, wage portage, placement, and advisory services.
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Currently, the 5th largest player in the labor and employment market in France, Groupe Actual stands out with its humanist vision, working daily to facilitate the right to work for all. The group operates around four key areas: temporary work, recruitment, support, and training, making them the top company for temporary work integration in France.

Disciplines

Technicians
Engineers
Architects
Designers
Developers

KEY DETAILS

Date : 2022
Location : Saint-Malo, Paris
Status : COMPLETED
Client : Groupe Actual
Team : Street Co’ + Histoiresde + Isegoria

Groupe Actual boat at Route du Rhum with LED display

Avenade- Indoor LED screen for a live show

Client : Avanade using indoor led screen

Digitalization is changing the world as we know it. Avanade helps companies continue to thrive in this changing landscape.As a global leader in digital innovation, we harness the expertise of our people and the power of the Microsoft ecosystem to enable our customers to achieve tangible progress.Avanade’s office is located at 3 Esplanade du Foncet in Issy-les-Moulineaux, 92130. Imbued with a strong digital culture, their site includes an Innovation Center, a space dedicated to creations and technological innovations to develop the innovations of tomorrow: 3D printing, robotics, IoT, virtual/augmented/mixed reality, artificial intelligence …

Disciplines

Technicians
Engineers
Architects
Designers
Developers

KEY DETAILS

Date : 2022
Location : Issy-les-Moulineaux
Status : COMPLETED
Client : Avanade
Team : Street Co’ Paris + Street Co’ Shenzhen

Context

Located in the heart of Paris’s vibrant 18th arrondissement at Boulevard de Rochechouart, the iconic former Tati Barbès building underwent a creative transformation into Tatinho / Tribune Barbès. Partnering with Jordan Brand, this temporary pop-up space was designed as an immersive cultural hub combining sport, street fashion, music, and community creation.

To power the visual experience inside this landmark space, Street Co’ engineered and deployed a high-performance indoor LED display system. Serving as the focal point for World Cup match broadcasts, brand activations, and live DJ performances, the installation seamlessly blended state-of-the-art visual technology with the raw, industrial architecture of the historical retail venue.

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Solution

Street Co’ selected the industry-grade Unilumin UPAD III rental LED system to build a seamless 4.0m × 2.0m (8 m²) video wall.

3D Design

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Materials

Modular Cabinet Design: Constructed using 32 precision die-cast aluminum cabinets (500mm × 500mm), configured in an 8-wide by 4-high matrix to achieve an optimal 16:8 aspect ratio.
Ultra-Fast Lock Mechanism: The UPAD III’s magnetic auto-lock and single-person handling capabilities enabled rapid, secure assembly directly on site.
High Refresh Rate & Color Depth: Equipped with advanced driver ICs providing a refresh rate exceeding 3,840 Hz, ensuring zero flicker during camera captures, social media video shoots, and live broadcasts.
Front & Rear Serviceability: Magnetic LED modules allowed for instant front and rear maintenance without disturbing adjacent panels.

Challenge

Transforming a legacy retail venue into a multi-functional creative space presented unique technical and operational constraints:

Multi-Purpose Content Delivery: The screen needed to support diverse content streams, from high-speed live sports broadcasts (World Cup matches) requiring flawless refresh rates to high-contrast brand visuals (Jordan Jumpman branding) and dynamic event artwork.
Rapid Deployment & Modularity: Given the temporary nature of the pop-up, the display system required fast assembly, high structural stability, and easy maintenance.
Ambient Light & Viewing Angles: The display needed high brightness and wide viewing angles to remain vivid under multi-directional ambient studio lighting, stage lights, and daylight from neighboring glass windows.

Impact

The installation of the Unilumin UPAD III LED display at Tatinho Barbès successfully bridged high-end digital technology with urban culture, turning a historic retail venue into an immersive community landmark. By providing a high-brightness, camera-ready focal point for World Cup live broadcasts, custom apparel workshops, and brand activations with Jordan Brand, the display significantly elevated visitor engagement and social media shareability.

The ultra-flexible, lightweight modular system allowed for seamless operation under intensive event conditions, demonstrating Street Co’s ability to deliver high-impact, temporary digital experiences in complex architectural environments.

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KEY DETAILS

Project Name: Tatinho Barbès / Tribune Barbès‍
Client / Brand Partner: Jordan Brand / Tati Barbès Pop-Up‍
Location: Paris 18e, France‍
Technology Used: UPAD III Rental LED Display‍
Screen Size: 4.0m × 2.0m (8 m²)‍
Role / Integration: Street Co’

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Temporary Pop-Up & Cultural Creative Hub - Paris

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Release party - New Balance XC-72 - Footlocker

Client : OKQ

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Galeries Eric Dupont - Corporate event

Client : Soixante circuits

Disciplines

KEY DETAILS

Groupe Actual - Route du Rhum

Client : Groupe Actual

Disciplines

KEY DETAILS

Avenade- Indoor LED screen for a live show

Client : Avanade using indoor led screen

Disciplines

KEY DETAILS

Context

Solution

3D Design

Materials

Challenge

Impact

DISCIPLINE

KEY DETAILS

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