One-Day Rental LED Wall — Parc des Princes, Paris — Rental LED

The LED wall during the shoot

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The client

External production agency

A 10 × 4 m (40 m²) rental LED wall in P2.6, built from the UPAD III system and installed in the concourses of the Parc des Princes in Paris, as the on-camera background of a brand content shoot — assembled, shot and removed in a single day in September 2026.

The behind-the-scenes video and photos of this EA SPORTS FC 27 shoot are shown below.

This installation uses our Rental LED technology.

One-Day Rental LED Wall — Parc des Princes, Paris

10 × 4 m LED backdrop built for a one-day shoot

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Indoor LED screen at Footlocker release party

Release party - New Balance XC-72 - Footlocker

Client : OKQ

OKQ is a creative, retail, and talent agency with a strong presence in London, Paris, and Berlin. Primarily focused on the fashion and event industries, OKQ specializes in enhancing brand image and communication.
Feel free to explore their projects on Instagram: @okq.agency for more inspiration and insights into their work.

Disciplines

Technicians
Engineers
Architects
Designers
Developers

KEY DETAILS

Date : 2022
Location : Paris, France
Status : COMPLETED
Client : OKQ / FootLocker
Team : Street Co’ + OKQ

Pop-up store retail immersive experience

Footlocker release party indoor LED screen

Galeries Eric Dupont - Corporate event

Client : Soixante circuits

In the middle of 2022, StreetCo was contacted by Soixante Circuits to collaborate on a corporate event held in Paris, specifically at the Galeries Eric Dupont.
Soixante Circuits is a creative studio that specializes in video content creation and offers immersive and innovative experiences. Their clients trust them with the management of their image, focusing on evolutionary designs of spaces, retail experiences, and the creation of innovative objects and events.Since 2008, Soixante Circuits has been deploying its expertise in custom, out-of-the-ordinary projects, making a name for itself in multidisciplinary development. Their ability to push boundaries has made them a leader in the creation of immersive and interactive client experiences, which have become increasingly popular in today’s market.
The event took place at Galeries Eric Dupont, a gallery founded 32 years ago by Éric Dupont. In the early 1990s, the gallery emerged as a significant space in Paris, showcasing young artists with a strong focus on formal research in pictorial expression.This collaboration was an opportunity to bring immersive technologies into an artistic and cultural venue, blending the worlds of art, innovation, and client engagement.

Disciplines

Technicians
Engineers
Architects
Designers
Developers

KEY DETAILS

Date : 2022
Location : Paris, France
Status : COMPLETED
Client : Soixante Circuits
Team : Street Co’ + Soixante Circuits

Soixante Circuits LED wall screen in Paris

LED wall screen in Paris for Soixante Circuits

Groupe Actual - Route du Rhum

Client : Groupe Actual

In early 2022, StreetCo’ was contracted by Histoiresde and Isegoria to collaborate on a rental LED screen project for Groupe Actual’s booth at the legendary solo sailing competition, Route du Rhum, which spans from Saint-Malo, France to Guadeloupe.
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Groupe Actual is a leader in employment and skills solutions, offering services such as temporary recruitment, CDD, CDI, wage portage, placement, and advisory services.
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Currently, the 5th largest player in the labor and employment market in France, Groupe Actual stands out with its humanist vision, working daily to facilitate the right to work for all. The group operates around four key areas: temporary work, recruitment, support, and training, making them the top company for temporary work integration in France.

Disciplines

Technicians
Engineers
Architects
Designers
Developers

KEY DETAILS

Date : 2022
Location : Saint-Malo, Paris
Status : COMPLETED
Client : Groupe Actual
Team : Street Co’ + Histoiresde + Isegoria

Groupe Actual boat at Route du Rhum with LED display

Avenade- Indoor LED screen for a live show

Client : Avanade using indoor led screen

Digitalization is changing the world as we know it. Avanade helps companies continue to thrive in this changing landscape.As a global leader in digital innovation, we harness the expertise of our people and the power of the Microsoft ecosystem to enable our customers to achieve tangible progress.Avanade’s office is located at 3 Esplanade du Foncet in Issy-les-Moulineaux, 92130. Imbued with a strong digital culture, their site includes an Innovation Center, a space dedicated to creations and technological innovations to develop the innovations of tomorrow: 3D printing, robotics, IoT, virtual/augmented/mixed reality, artificial intelligence …

Disciplines

Technicians
Engineers
Architects
Designers
Developers

KEY DETAILS

Date : 2022
Location : Issy-les-Moulineaux
Status : COMPLETED
Client : Avanade
Team : Street Co’ Paris + Street Co’ Shenzhen

Context

In September 2026, an external production agency shot a brand content film in the lower concourses of the Parc des Princes. The LED wall was not there to be looked at by an audience — there was none. It was built to be the background of the shot.

That reverses the usual brief. A screen meant for spectators is judged by the eye, from a few metres, under ambient light. A screen meant for a camera is judged by the sensor: at short focal distance, through a shutter, with the whole frame resting on it. Street Co' supplied and integrated a 40 m² surface designed for the second case, in a corridor that offers none of the conditions of a set.

Solution

Street Co' built a seamless 10.0 m × 4.0 m (40 m²) wall using the UPAD III rental LED system in a 2.6 mm pixel pitch — 160 cabinets of 500 × 500 mm, laid out 20 wide by 8 high.

The pitch is the decision that follows from the camera. The closer the lens comes, the sooner the pixel grid appears in the frame; a concourse leaves no room to pull back, so the wall has to hold at short distance. At 2.6 mm it reads as a continuous surface rather than a grid of points.

The 2.5:1 format gives the framing lateral room in a space that has no depth: the shot moves along the wall instead of away from it.

Installation in the concourse

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Materials

UPAD III rental cabinets: 500 × 500 mm modular cabinets, assembled into a 20 × 8 matrix for a 40 m² surface.
High refresh rate: the UPAD III drivers run above 3,840 Hz, which is what keeps scan lines and flicker out of the frame when the wall is filmed rather than watched.
4K HDR, 24-bit greyscale: the colour depth needed for the wall to grade alongside the rest of the footage instead of fighting it.
Brompton processing: colour and image management across the full surface, matched to the on-set lighting.
Single-person handling: the UPAD III handle design and magnetic locks let one technician install, dismantle and service a cabinet — decisive when rig, shoot and derig all happen inside the same day.
Curving capability: 0-10° concave and 0-5° convex per panel, available where the architecture requires it.

Challenge

Building 40 m² of camera-facing LED in a stadium corridor, for one day, concentrates every constraint at once:

Filmed, not watched: a wall that only has to convince the eye is a far easier object than one that has to survive a sensor. Moiré, flicker and scan banding all appear on camera long before they bother a spectator — which sets the floor on both pixel pitch and refresh rate.
No room to step back: a concourse fixes the camera-to-wall distance. The shot cannot be solved by moving the lens away, so it has to be solved by the surface.
One-day turnaround: load-in, assembly, calibration, the shoot itself and complete removal, all inside the same day. Nothing stays overnight.
Access through an operating stadium: equipment reaches the concourse through service routes sized for stadium operations, not for show logistics — which caps what can be moved, and how fast.
No permanent modification: the wall had to be self-supporting and leave the space exactly as it was found.

Impact

The wall is what you see behind the talent in the finished film. A service corridor with no stage, no rigging points and no depth became a branded set for a day, and was gone the same evening.

The project shows what the UPAD III rental system is for: large camera-grade surfaces deployed fast, in architecture that was never designed to host them, with nothing left behind. For Street Co', it extends a track record of temporary installations inside landmark Parisian venues.

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