Interactive LED interactive floor for Virgin Galactic’s Astro Walk

Result Photo

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The client

Client

If you’ve got money and no fear of heights, Virgin Galactic could make an astronaut out of you! Established in 2004 by adventurist and Virgin Group owner/founder Sir Richard Branson, Virgin Galactic aspires to be the first commercial “spaceline,” propelling future passengers to heights of 360,000 ft. and into the outer limits of the Earth’s atmosphere. Tickets for the zero-gravity journey will cost passengers about $250,000. Virgin Galactic plans to establish its human spaceflight headquarters and operate its flights from Spaceport America, the world’s first purpose-built commercial spaceport, which is located on a 27 square mile area in the southern part of the New Mexico.

This installation uses our Interactive Floor LED technology — see our Interactive LED Floor page for more on this type of project.

Interactive LED interactive floor for Virgin Galactic’s Astro Walk

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Indoor LED screen at Footlocker release party

Release party - New Balance XC-72 - Footlocker

Client : OKQ

OKQ is a creative, retail, and talent agency with a strong presence in London, Paris, and Berlin. Primarily focused on the fashion and event industries, OKQ specializes in enhancing brand image and communication.
Feel free to explore their projects on Instagram: @okq.agency for more inspiration and insights into their work.

Disciplines

Technicians
Engineers
Architects
Designers
Developers

KEY DETAILS

Date : 2022
Location : Paris, France
Status : COMPLETED
Client : OKQ / FootLocker
Team : Street Co’ + OKQ

Pop-up store retail immersive experience

Footlocker release party indoor LED screen

Galeries Eric Dupont - Corporate event

Client : Soixante circuits

In the middle of 2022, StreetCo was contacted by Soixante Circuits to collaborate on a corporate event held in Paris, specifically at the Galeries Eric Dupont.
Soixante Circuits is a creative studio that specializes in video content creation and offers immersive and innovative experiences. Their clients trust them with the management of their image, focusing on evolutionary designs of spaces, retail experiences, and the creation of innovative objects and events.Since 2008, Soixante Circuits has been deploying its expertise in custom, out-of-the-ordinary projects, making a name for itself in multidisciplinary development. Their ability to push boundaries has made them a leader in the creation of immersive and interactive client experiences, which have become increasingly popular in today’s market.
The event took place at Galeries Eric Dupont, a gallery founded 32 years ago by Éric Dupont. In the early 1990s, the gallery emerged as a significant space in Paris, showcasing young artists with a strong focus on formal research in pictorial expression.This collaboration was an opportunity to bring immersive technologies into an artistic and cultural venue, blending the worlds of art, innovation, and client engagement.

Disciplines

Technicians
Engineers
Architects
Designers
Developers

KEY DETAILS

Date : 2022
Location : Paris, France
Status : COMPLETED
Client : Soixante Circuits
Team : Street Co’ + Soixante Circuits

Soixante Circuits LED wall screen in Paris

LED wall screen in Paris for Soixante Circuits

Groupe Actual - Route du Rhum

Client : Groupe Actual

In early 2022, StreetCo’ was contracted by Histoiresde and Isegoria to collaborate on a rental LED screen project for Groupe Actual’s booth at the legendary solo sailing competition, Route du Rhum, which spans from Saint-Malo, France to Guadeloupe.
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Groupe Actual is a leader in employment and skills solutions, offering services such as temporary recruitment, CDD, CDI, wage portage, placement, and advisory services.
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Currently, the 5th largest player in the labor and employment market in France, Groupe Actual stands out with its humanist vision, working daily to facilitate the right to work for all. The group operates around four key areas: temporary work, recruitment, support, and training, making them the top company for temporary work integration in France.

Disciplines

Technicians
Engineers
Architects
Designers
Developers

KEY DETAILS

Date : 2022
Location : Saint-Malo, Paris
Status : COMPLETED
Client : Groupe Actual
Team : Street Co’ + Histoiresde + Isegoria

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Avenade- Indoor LED screen for a live show

Client : Avanade using indoor led screen

Digitalization is changing the world as we know it. Avanade helps companies continue to thrive in this changing landscape.As a global leader in digital innovation, we harness the expertise of our people and the power of the Microsoft ecosystem to enable our customers to achieve tangible progress.Avanade’s office is located at 3 Esplanade du Foncet in Issy-les-Moulineaux, 92130. Imbued with a strong digital culture, their site includes an Innovation Center, a space dedicated to creations and technological innovations to develop the innovations of tomorrow: 3D printing, robotics, IoT, virtual/augmented/mixed reality, artificial intelligence …

Disciplines

Technicians
Engineers
Architects
Designers
Developers

KEY DETAILS

Date : 2022
Location : Issy-les-Moulineaux
Status : COMPLETED
Client : Avanade
Team : Street Co’ Paris + Street Co’ Shenzhen

Context / environment

Viewport studio has contacted Street Co’ to help design the interactive LED floor display installation for Virgin galactic.
For the upcoming opening of their ‘Spaceport’ Jeremy Brown, Design Director at Virgin Galactic, was looking for a digital solution to enhance the onboarding steps for future neo astronauts
The objective of Virgin Galactic was to create the safest and best customer-experience that money canbuy.
‍Flintco was the company in charge of general construction management as well as project and program management. We have been working closely with them to make sure we deliver to the highest-quality standard.

Solution

Street Co’ has provided the full turnkey solution by being involved in both

Consultation on finding the best-suited hardware that fits both budget and end-customer requirements
This project is covered by Street Co’s warranty program.
Engineering of the installation
Logistic, transportation and planning
On-site installation
Programming
Developing bespoke content for Virgin galactic

fixation system engineering

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Materials & labour

Item Interactive LED floor
2 Pixel Pitch 5.2mm
3 LED Configuration SMD1921(Copper)
4 Pixel Density 36,864/m2
5 Scanning Mode 1/8
6 Unit Pixel 96*96
7 Gray Scale ≥14 bit
8 Refresh Frequency 1,920HZ(MBI5124)
9 Viewing Angle (H)≥140º / (V)≥140º
10 Weight 13Kg/pc
11 Brightness ≥3000cd/m²
12 Optimal View Distance 5m
13 Max Consumption 240W/pcs / Avg Consumption 80W/pcs
15 Frame Frequency 50-85Hz
16 Interaction multi-touch
17 Loading capacity ＞2000kg//m²
18 Stock Temperature (-40℃～+85℃)
19 Working Temperature ( -30℃～+60℃ )
21 Life Span ≥100000 h
25 IP Rating IP65/IP54(Seetronic)

Challenge

Biggest challenges were:

Find the best compromise: Dimensions / resolution / Pitch / budget
Having a floor completely flush, neat and levelled so that we could install the LED digital floor completely flush with the rest of the floor tiles
Having enough circuitry to run the floor safely
Creating content that fit both the customer’s branding and the design brief

Impact

Interactive LED floors have become quite popular over the last few years. it has the potential to send powerful messages in a very unique and distinct way that would enhance just about any brand.
In essence, it gives a breath of fresh air to advertising and promotion efforts which establish corporate identity from an entirely different perspective.
The feedback from the customers so far has been incredibly positive.

MORE LED INSPIRATIONS

DISCIPLINE

Engineering CAD / 3D / Grassauper /
Installation
Video/interactive content creation on unity
Prototyping
Interior Design
Technology System Design
User Experience

KEY DETAILS

Date: 2019
Location: Spaceport America, New Mexico, USA
Status: COMPLETED
Client: Virgin Galactic
Team: Viewport studio, Street Co’ Studio, Virgin Galactic, Street Co’ Boston, Flintco‍