An immersive showroom transforms a traditional presentation space into a powerful brand experience environment.
By combining LED technology, digital content and spatial design, immersive showrooms allow brands to showcase products, stories and values in a highly engaging and memorable way.Street CO designs and delivers custom immersive showrooms for brands, agencies and innovation spaces worldwide.
Catching the eyes of passengers means catching the opportunity of presenting your shop. LED digital signage provides your business with an opportunity to communicate your brand message in a unique, visual way that will captivate and engage your target audience.
An immersive showroom is a physical space enhanced by architectural LED technologies that transform how brands present products and engage audiences. By combining LED displays, large-scale digital surfaces, and interactive content, immersive showrooms create dynamic environments where storytelling, emotion, and innovation converge.Unlike traditional retail spaces, immersive showrooms rely on adaptable scenography, modular design, and digital integration to evolve with brand needs. Transparent LED facades, flexible LED floors, and interactive media surfaces enable seamless transitions between physical and digital experiences.An immersive showroom becomes more than a display space — it acts as a brand storytelling platform, a hybrid physical-digital experience, and a powerful tool for product demonstration, education, and emotional connection. Through building facade LED and interior architectural LED solutions, brands can deliver memorable, high-impact customer experiences in retail and hospitality environments.
Brand image can be rooted deeply with advertising displays, signage, and billboards designed to attract attention and drive traffic into the store. It can also be used to advertise opening hours, parking information or to brand your company, your products, vision and values.
Integrated controlling systems allow for an easy and updated message change. Working with architects, designers, engineers, A/V integrator, and consultants allows us to integrate LED display technology into any environment, anywhere.
Greeting your customer is essential to create a unique, unforgettable retail and hospitality experience that drives revenue. Digital LED signage brings attention while creating an unforgettable customer experience.
Creating an unforgettable first impression is the key to winning a loyal customer, and the right digital experience can significantly impact a customer’s spending, especially for those potential customers.
In the cityscape, there is a jungle of visual impressions, and that makes it even more important to stand out if you wish to promote your new products or boost a special event. The messages that constantly change on the display screens for shops are ideal for the cityscape due to their ability to attract attention.
Configurable to fit almost any size, shape and curve your retail space requires. Countless possibilities enable you to compile the content for digital signs which will perfectly match your communicative needs.
Innovative Flex led display brings limitless possibility to designers and architects. It is a bendable, ultra-slim, lightweight led technology that frees designers and architects to make their concepts stand out in unlimited installations. Flex LED screen is low-heat and energy efficient.
Yoga Series is a flexible LED display solution designed for creative and immersive installations. Its modular and bendable structure allows for curved, concave or convex designs making it ideal for architectural spaces, events, and experiential setups.
Yoga Series
In early 2022, StreetCo’ was contracted by StudioXag to create a pop-up experience for the ‘Cara Loves Karl’ campaign. The goal was to design a space that was fun, shareable, and offered an immersive, innovative, and interactive experience that would exceed shoppers’ expectations.
In the retail and hospitality industries, individuality is key. we design and develop a LED display with the client unique vision and audience in mind. Our LED engineer team will look up to each and every aspect to create an awesome LED digital signage.
Working with architects, designers, engineers, A/V integrators, and consultants allows us to integrate led display technology into any environment, anywhere.
Engaging your customer is imperative to creating a unique and unforgettable retail and hospitality experience that drives revenue. Digital led signage demands attention and increases overall customer traffic, while reinforcing your brand identity. Our goal at Street Co’, is to help you design an led display solution that will give you the competitive edge over your competition!
Our led display products are designed with the end user in mind. With our easy-to-use interface, you can instantly update your display imagery, and keep your marketing messages fresh. All you need to operate and monitor your system is an internet connection, allowing you to effortlessly operate, maintain and control your led signage.
Street Co use his expertise to create a way for businesses to display their content in an easy to use, state-of-the art manner. Looking at lifestyle displays, Street Co identified four ways for identifying these needs with their SMART technology. Recognizing that consumers want to be visually stimulated as well as educated during a shopping experience.
Street Co works with Samsung to offer SMART Attraction, SMART Promotion and SMART Information displays. To meet business’s needs, Samsung created or SMART Management technology that allows a user to connect to a display at all times.
of shoppers base their initial perception of the appearance about the store exterior when they first enter the mall
of shoppers would like to receive promotions or reviews for items they are browsing while they are shopping
of shoppers who tried to find information within a store say they didn’t find all the info they needed
With digital display solutions, retailers can improve a customer’s entire shopping journey from capturing attraction to providing real-time promotion. This new technology will enhance the customer’s satisfaction bringing them back to the store for future shopping.
PROVIDE
INTERACTION
EXPERIENCE
CAPTURE
SHOPPER'S
ATTENTION
IMPROVE MALL
BRAND
AWARENESS
PROVIDE REAL-TIME PROMOTIONS
ENCHANCE SERCURITY MONITORING
MANAGE CONTENTS
EASILY
CONNECT
PERSONAL
DEVICES
ENABLE CONVIENT
WAY FINDING
As LED signage and architectural LED displays become larger, thinner, and easier to integrate, they are also becoming smarter. In retail and hospitality environments, digital signage now goes beyond broadcasting messages, it becomes a powerful tool for customer analysis and insight.By integrating sensors, cameras, and smart software, LED displays can collect valuable data such as footfall, proximity, and engagement levels. Proximity sensors measure when customers approach a display, enabling real-time content adaptation based on traffic and location within the store. This allows brands to deliver the right message at the right moment.Advanced technologies such as audience analytics and facial recognition can further analyze demographics and behavioral patterns, triggering personalized content and measuring audience reactions. These insights help brands evaluate campaign performance, optimize customer journeys, and transform LED signage into a strategic, data-driven asset rather than a simple advertising surface.Through intelligent architectural LED and retail display solutions, digital signage becomes an active part of the customer experience and a key driver of business intelligence.
Voice interaction is becoming a natural extension of immersive retail experiences. As voice control and AI assistants are now part of everyday life, retailers are increasingly integrating voice-enabled interfaces into architectural LED displays and digital signage systems.In-store LED screens can become intuitive interaction points where customers simply speak to access information. Shoppers can ask about product variations, materials, origin, availability, or even trigger immersive content such as fashion show videos or brand storytelling. Combined with LED signage and interactive media, voice control creates a seamless and engaging customer journey.With voice search continuing to grow rapidly, voice-enabled LED installations offer strong potential for retail and hospitality environments. By merging building facade LED, interior architectural LED displays, and voice interaction technologies, brands can deliver smarter, more human, and more memorable in-store experiences that connect technology with emotion.
High-resolution LED showroom displays create seamless visual environments around products.
Interactive systems: Touch interfaces, motion sensors or real-time data allow visitors to interact with content.
Content-driven scenography: Digital content is designed to guide visitors through a narrative journey.
Modular and scalable design: Immersive showrooms can evolve with new products, campaigns or audiences.
An immersive showroom is not just a technical installation, it is a strategic brand tool.
Successful immersive showrooms combine architecture, content, technology and visitor experience.Street CO works closely with brands, designers and agencies to ensure:
- Alignment with brand identity
- Intuitive visitor flow
- Impactful storytelling
- Long-term scalability
cloud based cms
Our cloud based CMS (content management system) is a fabulous way for businesses to easily update content across their entire estate of digital screens and LED video walls.The concept is pretty straightforward. The administrator simply logs into the software portal using a secure ID and password and then uploads all of their digital assists to the cloud based server. This data can then be used to schedule content as and when desired or when certain triggers are activated, for instance if the temperature reaches a certain level.
Furthermore, the CMS can be linked to our video wall analytics system. Then it shows specific content based on the demographics shown by sensors and high definition cameras attached to the video walls.Our technical sales team works with you to uncover your individual needs and develop the perfect digital LED solution for your project. From start to finish, will guide you through every step of the process to ensure your installation is successful, your implementation is seamless, and operation is thoroughly explained.
True hd
The world is rapidly moving to high definition everything, and as visualization technologies get larger, higher resolution is required to exhibit the full complexity and range of the content. Our computer displays already deliver on true HD, making content creation for the everyday marketer a breeze. Plus high resolution video is becoming less expensive and easier to create. The world is demanding True HD and Street Co delivers on the request.
With pixel pitches ranging from 0.4mm – 2.5mm pixel pitch our Small pitch Series™ displays bring true HD and 4K requirements to market with ease, flexibility and the color and clarity you have come to expect from Street Co’.
Design and build
In the retail and hospitality industries, individuality is key. At Street Co’, each LED display project is created with the client’s unique vision and audience in mind. Working with architects, designers, engineers, A/V integrator, and consultants allows us to integrate LED display technology into any environment, anywhere.
IMMERSIVE environments
Engaging your customer is imperative to creating a unique and unforgettable retail and hospitality experience that drives revenue. Digital LED signage demands attention and increases overall customer traffic, while reinforcing your brand identity. What are you doing to create an unforgettable customer experience? Our goal at Street Co’, is to help you design an LED display solution that will give you the competitive edge over your competition!
Easy to use
Our LED display products are designed with the end user in mind. With our easy-to-use interface, you can instantly update your display imagery, and keep your marketing messages fresh. All you need to operate and monitor your system is an internet connection, allowing you to effortlessly operate, maintain and control your LED signage.
SEAMLESS Street Co’ offers seamless large-format LED displays in a variety of resolutions, providing clear and detailed image displays. Whether you are looking to create eye-catching curb appeal outside your restaurant, target impulse shoppers, or simply attract the attention of potential customers, LED digital signage is the answer.
technical support
At Street Co’, we understand that there may be a learning curve involved in transitioning to LED display technology. That’s why we offer 24/7 Technical Support, a 3-year product warranty, and service contract options with every one of our LED display products. So not only is your product fully covered, but so is your investment.
What is the difference between an immersive showroom and a traditional showroom?
An immersive showroom focuses on experience and storytelling rather than static product display.
Are immersive showrooms suitable for B2B brands?
Yes. Immersive showrooms are particularly effective for B2B demonstrations and complex products.
Can immersive showroom content be updated?Yes. Content is fully digital and can be updated easily.
Looking to design an immersive showroom for your brand or clients?
Street CO helps create immersive, future-proof showroom experiences powered by LED technology.
The idea for this project was to create an impressive and massive LED column in the center of Galeries Lafayette, immersing bystanders into Karl Lagerfeld’s world.
After carefully evaluating the feasibility and budget of the various ideas proposed by StudioXag for Karl Lagerfeld, we ultimately decided on two key installations:
– One massive central LED column for Galeries Lafayette
– One standard indoor LED screen for the Saint-Germain Lagerfeld shop
Retail is all about creating a remarkable experience for the customer and translating that experience into revenue. No medium is better for that than LED display curve able digital signage platform. Configurable to fit almost any size, shape and curve your retail space requires, our LED displays deliver seamless images that captivate and convert browsers into buyers.
The Chapter4 project in Hasselt, Belgium, involves the complete digital transformation of the former Entourage City Club, integrating 80m² of LED panels across the main room ceiling and entrance walls.
Scope of Work & Deliverables: 80m² of Outdoor P3.9 LED panels. The system is designed to deliver a fully immersive audiovisual experience throughout the venue, featuring a 32m² entrance with LED panels covering both the ceiling and walls. The main attraction will be the 48m² LED ceiling, serving as the club’s centerpiece and enhancing the overall ambiance Project Lead Time: 1.5 month 1 month for transportation and 2 weeks to prepare the site before the on-site installation starts.
As part of the reopening of Lush London, the store decided to partner with Street Communication to renovate its spaces.
After being closed for several months due to COVID-19, Lush wanted to revitalize its shop and attract customers back to their location. To achieve this, they chose to install a 7.53 sqm standard LED ceiling screen.
This LED screen will provide a refreshing touch, enhancing the store’s atmosphere and offering customers a unique and immersive experience, making their return to the store even more memorable.The brief was simple and straightforward:‘What is the best product to create a High-definition standard LED display at the entrance?’They also wanted to set themselves apart from all the ‘Deja vu’ luxury concept store.
The new “Saturn Cologne City” has opened in Cologne. The flagship store is Saturn’s most modern technology store and it has five floors. For the new location, the building that used to be the Jacobi textile store was completely rebuilt in record time and designed in the latest Saturn store aesthetic. With the new store, Saturn is significantly gaining space and presence: Instead of the previous 4,100 square meters in the store on the fourth floor of the neighbouring Galeria Kaufhof, around 6,500 square meters of retail space is now available.The aim of the new store is to make buying technology an extraordinary experience. The comprehensive product presentation is supplemented by specially-themed worlds, digital highlights and a comprehensive range of services. Customers will find consumer electronics and entertainment on five floors, and the entrance area is already quite spectacular: customers enter the market via a 21 square meter area with digital LED effects that are embedded in the floor. “The store design reflects the innovative spirit that is characteristic of Saturn,”
