Warsaw Tower Project

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The Client: Clémence Farrel Agency

Clémence Farrel Agency specializes in museography and scenography, with strong expertise in immersive technologies and 3D content for cultural and heritage projects. For the “Warsaw Tower” project, the agency contacted us via Timescope to organize the transfer of an LED screen previously installed at the Montparnasse Tower to a new location in Warsaw.

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Release party - New Balance XC-72 - Footlocker

Client : OKQ

OKQ is a creative, retail, and talent agency with a strong presence in London, Paris, and Berlin. Primarily focused on the fashion and event industries, OKQ specializes in enhancing brand image and communication.
Feel free to explore their projects on Instagram: @okq.agency for more inspiration and insights into their work.

Disciplines

Technicians
Engineers
Architects
Designers
Developers

KEY DETAILS

Date : 2022
Location : Paris, France
Status : COMPLETED
Client : OKQ / FootLocker
Team : Street Co’ + OKQ

Galeries Eric Dupont - Corporate event

Client : Soixante circuits

In the middle of 2022, StreetCo was contacted by Soixante Circuits to collaborate on a corporate event held in Paris, specifically at the Galeries Eric Dupont.
Soixante Circuits is a creative studio that specializes in video content creation and offers immersive and innovative experiences. Their clients trust them with the management of their image, focusing on evolutionary designs of spaces, retail experiences, and the creation of innovative objects and events.Since 2008, Soixante Circuits has been deploying its expertise in custom, out-of-the-ordinary projects, making a name for itself in multidisciplinary development. Their ability to push boundaries has made them a leader in the creation of immersive and interactive client experiences, which have become increasingly popular in today’s market.
The event took place at Galeries Eric Dupont, a gallery founded 32 years ago by Éric Dupont. In the early 1990s, the gallery emerged as a significant space in Paris, showcasing young artists with a strong focus on formal research in pictorial expression.This collaboration was an opportunity to bring immersive technologies into an artistic and cultural venue, blending the worlds of art, innovation, and client engagement.

Disciplines

Technicians
Engineers
Architects
Designers
Developers

KEY DETAILS

Date : 2022
Location : Paris, France
Status : COMPLETED
Client : Soixante Circuits
Team : Street Co’ + Soixante Circuits

Groupe Actual - Route du Rhum

Client : Groupe Actual

In early 2022, StreetCo’ was contracted by Histoiresde and Isegoria to collaborate on a rental LED screen project for Groupe Actual’s booth at the legendary solo sailing competition, Route du Rhum, which spans from Saint-Malo, France to Guadeloupe.
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Groupe Actual is a leader in employment and skills solutions, offering services such as temporary recruitment, CDD, CDI, wage portage, placement, and advisory services.
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Currently, the 5th largest player in the labor and employment market in France, Groupe Actual stands out with its humanist vision, working daily to facilitate the right to work for all. The group operates around four key areas: temporary work, recruitment, support, and training, making them the top company for temporary work integration in France.

Disciplines

Technicians
Engineers
Architects
Designers
Developers

KEY DETAILS

Date : 2022
Location : Saint-Malo, Paris
Status : COMPLETED
Client : Groupe Actual
Team : Street Co’ + Histoiresde + Isegoria

Avenade- Indoor LED screen for a live show

Client : Avanade using indoor led screen

Digitalization is changing the world as we know it. Avanade helps companies continue to thrive in this changing landscape.As a global leader in digital innovation, we harness the expertise of our people and the power of the Microsoft ecosystem to enable our customers to achieve tangible progress.Avanade’s office is located at 3 Esplanade du Foncet in Issy-les-Moulineaux, 92130. Imbued with a strong digital culture, their site includes an Innovation Center, a space dedicated to creations and technological innovations to develop the innovations of tomorrow: 3D printing, robotics, IoT, virtual/augmented/mixed reality, artificial intelligence …

Disciplines

Technicians
Engineers
Architects
Designers
Developers

KEY DETAILS

Date : 2022
Location : Issy-les-Moulineaux
Status : COMPLETED
Client : Avanade
Team : Street Co’ Paris + Street Co’ Shenzhen

Context and Environment

As both the Montparnasse Tower and the Warsaw Tower share the same owner, a strategy focused on smart reuse of existing equipment was implemented.
With the Montparnasse Tower scheduled for a complete renovation starting in 2026, the BNX LED screen installed in 2022 was dismantled and reinstalled in the Warsaw Tower, within a newly redesigned environment.
This approach allows the owner to optimize existing investments while supporting the technological upgrade of another iconic landmark.

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Solution and Equipment

For this second installation, the LED solution was redesigned to suit the architecture and visitor experience of the Warsaw Tower.

General configuration:

Total area: approximately 13.125 m²
Structure: 3 independent LED screens

Screen dimensions: 1.75 m wide × 2.5 m high (each)

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Materials

Cabinet configuration:

9 cabinets 500 × 500 mm
18 cabinets 500 × 1000 mm
6 cabinets 250 × 1000 mm

3 cabinets 250 × 500 mm

Technical specifications:

Video processor: VX1000
Brightness: 800 nits
Refresh rate: 3840 Hz

The screens were installed on a custom plasterboard structure, allowing direct mounting of the LED cabinets and ensuring a clean, seamless integration without reusing the original Montparnasse structure.

Challenge

One of the main challenges of the project was managing the dismantling, transport, and reinstallation of an LED screen originally installed at the Montparnasse Tower. The screen had to be carefully disassembled on-site, packaged, and transported internationally from Paris to Warsaw, while ensuring the integrity of all components. Once on location, the entire system had to be reassembled and adapted to a completely new architectural environment, without reusing the original supporting structure. This complex logistical and technical operation was carried out under tight deadlines, requiring precise coordination between teams, efficient planning, and rapid execution to meet the project’s schedule.

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This installation significantly enhances the visitor experience at the Warsaw Tower.
The three LED screens, spaced to create a window-like effect, deliver immersive panoramic views of the city. Even on cloudy or unfavorable weather days, visitors can enjoy realistic virtual cityscapes, ensuring a compelling and engaging experience at all times.
The result is a modern, immersive, and innovative attraction that adds strong experiential value to the site.

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DISCIPLINE

Technicians
Engineers
Architects
Designers
Developers

KEY DETAILS

Date : 2025
Location : Warsaw, Poland
Status : COMPLETED
Client : Clémence Farrel Agency
Team : Street Co’ FR

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Warsaw Tower Project