Context / environment
Event: BGW National Care Day 2019
City: Berlin
Work Type: Exhibition stand
Category: Exhibitions
“Strengthen care with strong partners” is the motto of Germany’s major annual event for care professionals, the Deutsche Pflegetag (German Care Day) in Berlin.
The bontempo group was instructed by the Employers’ Liability Insurance Association for Medical Services and Welfare Work (BGW) to design and implement the exhibition “Cultural Dimensions”, for the German National Care Day held from 14 to 16 March 2019 at STATION in Berlin. With a much-noted exhibition, the BGW (Employers‘ liability insurance association for healthcare and social welfare) brought valuable impulses for mastering mental challenges in care professions. The highlight of the exhibition were three new interactive modules that bontempo realised especially for BGW. Visitors were able, for example, to determine the appearance of their personal space by means of LED-lit flooring equipped with sensors. A special eye-catcher in this context was a hologram of a person. This new type of animation used to communicate inter-cultural differences was among the major crowd-pullers at the leading care congress



































