Lazy River

The project took place during the grand opening phase of Lazy River Products’ new retail location in Tewksbury, Massachusetts. As a highly anticipated dispensary launch, the space needed to deliver a strong first impression while offering a welcoming, immersive and visually coherent customer journey.

The dispensary was designed as a contemporary retail environment, where digital content plays a key role in brand storytelling, product presentation and customer engagement. Lazy River Products was looking for a visual solution that could seamlessly integrate into the architectural layout while supporting dynamic content across the sales floor.

Street Co designed and installed a Standard Indoor LED display solution imagineered to serve as the visual centerpiece of the dispensary.

The solution included:

• One main Indoor LED wall installed in the sales hall
• Five supplementary 4K displays reinforcing content distribution
• A centralized processing and playback system to ensure seamless synchronization

The LED wall enhances the overall shopping experience by delivering vivid visuals, dynamic brand content and a modern digital atmosphere aligned with Lazy River Products’ identity.

Following the successful indoor installation, Street Co collaborated with Lazy River Products on the concept design of a transparent adhesive LED storefront display.

The objective of this ongoing phase is to:

• create a visually engaging storefront
• reinforce brand visibility from the exterior
• preserve natural light and architectural transparency

The concept was developed to integrate seamlessly with the dispensary’s façade while offering a distinctive and memorable visual signature.