led for virtual stages and
film studios

WHAT IS VIRTUAL PRODUCTION?

is the unique intersection of physical and digital filmmaking. Virtual Production blends video game technology with filmmaking techniques into the pre-production and production process. This means filmmakers can get real-time feedback and make creative decisions on set about graphics and VFX.

Virtual Production uses huge LED wall screens to display a photorealistic environment in real-time powered by PCs. These LED panels prove to be an ideal way to display sets and backgrounds created in virtual reality while filming. Unreal Engine is a popular computer software that is enabling creators to make these virtual sets.

So Virtual Production is enabling productions to create immersive and dynamic sets and backgrounds in studios instead of moving the entire production to another country or building expensive sets.

Using LED screens can be a huge saving for filmmakers as they can avoid construction costs, reduce transport costs, insurance, hotels and other expenses.

Live LED wall, real time and camera, How does it work?
VIRTUAL PRODUCTION IS WHERE THE PHYSICAL AND DIGITAL WORLDS MEET.

A live LED wall is Virtual Production in its purest form. An image-output is created with real-time rendering engines and projected onto a LED wall screen behind a physical set. In contrast with using a green screen, talent can interact with and witness the scene exactly as the crew does as the sequence of events unfolds on the wall. Lighting and imagery can be adjusted on a whim, the final-pixel imagery obtains a level of photorealism that

can be captured on camera, and expensive on-location shoots are not required. As cameras move, the perspective and lighting projected onto the LED wall shifts in relation to the camera’s position.

Changing the way film-makers work, virtual production is centered around the real-time interaction on set as the physical and digital worlds merge together.

With an LED video wall, you can create dynamic digital sets that replace the traditional greenscreens. By adding a LED ceiling or LED floor, you can further enhance the dynamic digital environment and make it as immersive as you want. LED ceilings also provide a responsive and stable light source for your set, offering an alternative to regular TV and film lights.

You can’t just build any old LED screen, however. The LED panel, processors and camera work together, complement and strengthen each other so that stunning results can be achieved. As the pixels on the LED wall are displayed in real-time by the game engine, you need a sufficient driver IC to achieve the desired result.

What markets work with VP?

Virtual Production in Film

This new, ground-breaking technology can assist shooting films by using LED walls to create dynamic, digital sets. The ability to react to and manipulate this digital content in real time helps consolidate the filming and editing process as directors and actors can see how the finished scene will look and react to and tweak it as they go. As visual effects won’t need to be added in post, Virtual Production makes filming more cost effective. Using an LED wall, floor, and optional ceiling, the set-up is scalable to any desired space. Using a virtual background cannot only reduce the costs of on-location shoots and post-production time, but it also can boost the performance of the actors involved.

Virtual Production in TV studios and the Theatre

Event organizers are looking to invest in hybrid, event platforms to position their businesses, bringing people together in new and engaging ways. Replacing the traditional green screen element of a virtual studio allows the presenters and audience to see and interact with the content around them. This ground-breaking technology is already having a huge influence on how broadcasts are delivered across the globe. Though the process in being able to organise these events will be gradual, our team is ready to rise to challenges that this fast-evolving technology presents. A similar technology is used to create immersive video environments for broadcast. Transforming TV studios with Virtual production and VR / AR Technology is yet to come.

Virtual Production in Live entertainment

Share events. Reach further. Broadcast Live. Anyone, anywhere can be in control of live event broadcasting with our Virtual Production services through on-set operations and live tracking. Our on-demand service is powered by Amazon Web Services and can deliver your live event to a global audience on multiple platforms. Switch cameras, add captions, control comments, all from your laptop or device.

Virtual Production in Fashion shows

Virtual Production technology can transform the world of fashion retail with VR/AR systems. Virtual reality and mixed reality production offers the fashion industry total freedom and provides the industry with a chance to display their creativity and artistic vision on a new level previously unavailable. The fashion industry runways are the perfect sector for virtual transformation. With the ability to create a runway show that anyone can attend from anywhere. The whole experience of a fashion show can be changed with the use of virtual reality and augmented reality production. Creative Directors can transfer shows from a simple room with a stage and chairs to a completely different world setting, with models showcasing the newest couture. Another beauty of these virtual shows is anyone can join the show from anywhere, the show isn’t restricted to Milan or Paris: fashion week is everywhere at once.

Partnership

This revolution started when Epic Games partnered with Lux Machina, Magnopus, Profile Studios, Quixel, ARRI, and DP Matt Workman to try out the capabilities of the latest virtual production toolset in Unreal Engine 4.23. When the right people, tools and materials come together, you can create thrilling and innovative filmmaking.

What problem does Virtual Production solve?
Virtual Production’s target is to simplify the process and provide freedom to experiment earlier on in the pipeline of film production.

For movies that utilize heavy visual effects and computer-generated imagery (CGI), directors can be forced to:

  • Direct without knowing what the characters will ultimately look like.
  • Deal with color inconsistencies between physical production and post-production when using green screen.
  • Defer finalization of visual effects and animation to post-production.
  • Struggle with avoiding contamination from the green screen’s color spilling onto the subject as well as creating unwanted reflections.
  • Reshoot when they discover problems in post-production which can be expensive.
  • Work with the uncertainty that comes with pushing aesthetic choices to post-production.
  • Move the production to another country for sets and filming purposes

The benefit of using LED walls in Virtual Production

These features make the LED wall an extremely versatile tool that enables filmmakers to obtain their creative vision in real-time:
New Options for control over the image
Gauge color and lighting with greater accuracy and control over framing and lighting scenes according to expectation, no reflected green or blue light that would have to be removed in post-production.
It helps planning the shoot, picking shot angles and lighting styles before sets get built.
ACTORS WILL KNOW WHAT THEY’RE LOOKING AT
They’ll be able to enhance and adapt their performance to match the action instead of suffering from green-screen fatigue and disorientation.
Use the LED wall to track the camera angles needed.
Camera angles can be optimised using the LED wall.
TURNAROUND BECOMES FAR LESS TIME-CONSUMING
Because rather than having to physically move the crew, actors, set pieces, and so on, you can just rotate the background scenery on the screen and be able to reset for turnaround in moments instead of hours.
Hold and control the time of day
This way you can change the color settings to any specific mood and temperature. Natural reflections and lighting from the screen also provide important artistic cues and enhance the realism of the imagery.
IMMEDIATE FEEDBACK
With real-time rendering that enables creatives to receive immediate feedback on their work, shot production is no longer a waiting game.
MAXIMUM FLEXIBILITY
The production teams will be able to make last-minute set changes or alterations. All of the VFX and set extension is done in-camera and on set.
END-TO-END PRODUCTION EFFICIENCIES
From earliest concept to finished frame. Unreal Engine workflows provide the flexibility to reuse the same set of optimized assets through every phase of production, eliminating time-consuming and costly rework.
The same assets can be used for interactive and location-based entertainment, marketing materials, and more.