finsdbury led floor interactive
Contracted by MACE to renovate Finsbury tower, SMC contacted us to help them develop an amazing interactive digital touch in their construction project at Finsbury Tower, London.
SMC is a team of experts bringing together audio, television, lighting, telephone, data networks, security and other bespoke technology into a fully integrated and easy to use solution. They deliver complete systems to clients in order to make their lives easier, whilst ensuring their properties are ready for the future. They work with architects, design consultants and property developers, as well as individual clients.
Context / environment
In 2020, SMC was looking to add a digital touch, a wow factor, to their overall project at Finsbury Tower building renovation. Finsbury tower is a huge shopping mall in the center of London.
Since we have a solid reputation in UK and Europe for interactive digital screens they decided to partner with us for the design and supply of the hardware of an interactive LED Floor screen at the entrance of the building to wow the client in his very first steps in the building.
The brief was simple and straightforward:
‘What is the best product to create a High-definition flexible LED display at the entrance?’
They also wanted to set themselves apart from all the ‘Deja vu’ luxury concept store.
After a few months working on the dimensions and solution we finally settled on a 4.5×4.5m (20.25m2) Interactive LED Floor P3.9.
P3.9 is one of the smallest Pixel Pitch on the market for Interactive LED Floor which gives the floor an exceptional resolution of 1153×1153. SMC took the initiative to prepare the site to flush the interactive floor in the ground using our new thin adjustable feets. This type of integration gives an amazing effect to the installation location.
At a later stage the client enquiries for a customized interactive content displaying the client’s logo on the screen. People are now playing with the logo like if it was a football ballon. Stepping on the edge of the logo makes it move forward.
The content on the LED floor will be customized and used for events like Sales, Anniversaries, special holidays, Christmas, to immerse the client even more in the current event.
Project Lead Time: 4 months
Materials & laboUr
- 81 units of P3.9 LED Floor panels (20.25m2)
- 117 Thin adjustable feets
- 5 main power cables
- SMD 3IN1 Nationstar, Copper wire LED
- Brightness: 2000nits
- Module size: 250x250mm
- Meanwell Power supply
- High-end Aluminium cabinet
- Screen size: 4.5×4.5m (20.25m2)
- Screen resolution: 1153×1153
- Refresh rate 1920hz
The following steps took place:
- Design construction plans of the product and installation system/solution. Our team of LED product designers and engineers came up with stability calculations, 3D model, execution drawings and few safe and convenient options based on the ceiling structure.
- Design of the fixture solution system that takes into account the weight of the LED and the capability of the furniture
- LED modules manufacturing. The modules will be specifically designed and manufactured for the furniture.
- Pre-assembly of LED modules at the warehouse
- Test in warehouse
- Product and solution adjustment if necessary
- Production and manufacturing
- Transport and delivery onsite
- On-site installation
It took 3 days to install the prototype screen with a crew of 3 staff.
For this project, the biggest challenge was to fit this interactive LED floor in the overall renovation project’s budget.
Firstly, 3 interactive floors and an LED ceiling were considered for this shopping mall. After reviewing the LED product prices the client reconsidered the entire project and decided to keep only 1 big interactive LED Floor. We changed a few electronic components while keeping a product completely CE certified.
This project wasn’t that simple to manage due to the covid situation and the current construction material shortage (shortage and rise of metal price).
Due to this crisis the project had 1.5 month delay and we had to manage transportation by air-freight, which increased the overall project budget, to have the product arrive on time for the integration
Interactive screens have an amazing impact on the visitors and customers of our partners, keeping them amazed and attracted to the location, playing with the screens and discovering the different interactive contents and games that are available on our software.
Finsbury Tower is now attracting and keeping it’s customers much more efficiently due to this digital wow factor added at the entrance of the building. We are pretty sure that customers who have experienced this interactive LED floor have mentioned it to at least 2 friends who will eventually go see it by themselves.
- Engineering CAD / 3D / Solid works
- Interior Design
- Technology System Design
- Revenue & Sales Strategy
- User Experience
Location: London, england
Client: Finsbury tower, SMC
Team: Street Co’ Paris + Street Co’ Shenzhen