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VIRTUAL PRODUCTION HOUSE – led wall for studio in Paris

VIRTUAL PRODUCTION HOUSE - led wall for studio in Paris

led studio virtual production

Client: virtual production using a led wall screen

Virtual Production House is a subsidiary of Street Communication. Street Co has decided to diversify and create its own led virtual production studios featuring its LED screens. In the studios, it’s possible to realize all kinds of projects such as short or long features films, video clips, shooting sessions, advertisements, etc.

By VPH, the concept is simple, all the actors of the virtual production are welcoming!

Context / environment

VPH studios allowed the production of the movie, advertising clip as Undiz who have the opportunity to shoot in our studios. Virtual production offer to a classic green screen and improve the post production process. This technology allows any artist, actor or producer to be totally immersed in the chosen environment.

All production team have the ambition to make their film, an action that is as similar to reality as possible so that the viewer has new sensations.

The XR technology on this project was used in order to record various scenes: action, chases, scenes in a supermarket. The use of dubbing did not make these scenes realistic, as there were no real action scenes. The main actors could take part in the action scenes and could live the scene live, which made their acting more real and alive. Following the use of LED screens, one of the major advantages of this technology is the reduction of time and budget in terms of post-production because the shots could be indoors as well as outdoors : cliffs in the south of France, road shots, disused factories.

So in the same place, the director could shoot several scenes from totally different place.

Solution : a led studio virtual production

Street Co’ has provided the full turn-key solution by being involved in:

  • Consultation on finding the best-suited hardware that fits both budget and end-customer requirements
  • Engineering of the installation
  • Logistic, transportation and planning
  • On-site installation
  • Programming

The full project would be 180 sqm.

Materials & laboUr

  • Pitch LED Screen serie Standard UPAD 3
  • Pixel Pitch:2,6mm
  • 34 m wide
  • 4,5m high
  • 80° curvature rounded every 50cm
  • Broadcast in HDR 10bit
  • Ceiling resolution: 1920 x 1980p
  • Wall resolution: 9216 pixels in width x 1728 in height
  • Video processor controller: 8 Novapro UHD Junior (4 for ceiling / 4 for wall)
  • Pixel Pitch : 2,6mm
  • 2 electical cabinets 125 pairs
  • 4 NVIDIA A6000 GPU servers
  • Wall: 40mx10m
  • Ceiling: No ceiling

Challenge to install a led wall

Our challenge was to structurally integrate our suspension structures with those of the venue. However, the biggest challenge was more focused on the operators and servers for content display.

Impact of a led studio virtual production house

A very important technological impact because it’s one of the first Netflix movies shot with this technology and led screen. This allows the actor to be immerged in a 3D photo realistic environment. The subject can directly interact with the virtual set


  • Engineering CAD / 3D / Solid works
  • Installation
  • Prototyping
  • Interior Design
  • Technology System Design
  • Revenue & Sales Strategy
  • User Experience


  • Date: 2021

  • Location: Paris, FRANCE

  • Status: COMPLETED

  • Client: Studio Rambuteau

  • Team: Street Co’ Paris + Street Co’ Shenzhen + Virtual Production House

Installation of different virtual production studio sizes

We can create and adapt to any size studio. From small studios to large studios, we can provide screens that fit your environment and space.

Instantly immerse actors in the environment thanks to real-time light reflection and a custom-made environment.

install studio virtual production-
led wall screen


a led studio virtual production

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