Flexible LED Display — Mango Concept Store, Milan

For the opening of its new concept store in Milan (Duomo), Mango wanted an unconventional LED shape built with parametric design. The brand approached Street Co' to design a flexible LED display that would sit right at the entrance of the store.

Mango shared CAD drawings of the floor plan. The main objective was to use LED displays to showcase products and create a “Digital 4.0” atmosphere, with content matching the rest of the store design — advertising products and brand news in a soft, non-aggressive style. The brief was simple: what is the best product to create a high-definition flexible LED display at the entrance, one that would set the store apart from the “déjà-vu” luxury concept stores?

Street Co' delivered a full turnkey solution, covering:

• Consultation to find the best-suited hardware fitting both budget and end-customer requirements
• Engineering of the installation
• Logistics, transportation and planning
• On-site installation
• Programming

The team took the largest curved angle of the furniture and built a prototype to test the feasibility of the product for the client. The full project covered 73 m².