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Opening an big studio virtual production led screen in Aubervilliers

Opening an big studio virtual production led screen in Aubervilliers

opening a VIRTUAL studio production



Virtual Production House is a subsidiary of Street Communication. Street Co has decided to diversify and create its own virtual production studios featuring its  giant LED screens. In the studios, it’s possible to realize all kinds of projects such as short or long features films, video clips, shooting sessions, advertisements, etc. 

By VPH, the concept is simple, all the actors of the virtual production are welcoming! 

If you would like to know more about production virtual : click here 

Context / environment

VPH studios allowed the production of the movie “Les Gars Sûrs” realized by Louis LETTERIER, Mandarin producer and distributed by Netflix.

Louis LETTERIER is a French director and producer, mainly known for his blockbusters (The Transporter 1 & 2, Danny the Dog) and American films (Clash of the Titans, The Incredible Hulk and Now you see me).

The director and the production team have the ambition to make their film, an action that is as similar to reality as possible so that the viewer has new sensations.

The XR technology on this project was used in order to record various scenes: action, chases, scenes in a supermarket. The use of dubbing did not make these scenes realistic, as there were no real action scenes. The main actors could take part in the action scenes and could live the scene live, which made their acting more real and alive. Following the use of LED screens, one of the major advantages of this technology is the reduction of time and budget in terms of post-production because the shots could be indoors as well as outdoors : cliffs in the south of France, road shots, disused factories.

So in the same place, the director could shoot several scenes from totally different place.


Street Co’ has provided the full turn-key solution by being involved in:

  • Consultation on finding the best-suited hardware that fits both budget and end-customer requirements
  • Engineering of the installation
  • Logistic, transportation and planning
  • On-site installation
  • Programming

The full project would be 180 sqm.

Materials & laboUr

  • Pitch LED Screen serie Standard UPAD 3
  • Pixel Pitch: 2,6mm
  • 34 m wide
  • 4,5m high
  • 80° curvature rounded every 50cm
  • Broadcast in HDR 10bit
  • Ceiling resolution: 1920 x 1980p
  • Wall: 24 x 4.5m
  • Ceiling: 10.5 x 7.5 = About 70sqm
  • Hoisting / Moteur de levage: 2.9k per unit
  • Video processor controller: 8 Novapro UHD Junior (4 for ceiling / 4 for wall)
  • Pixel Pitch : 2,6mm
  • 2 electical cabinets 125 pairs
  • 4 NVIDIA A6000 GPU servers

Challenge TO CREATE AN STUDIO VIRTUAL production

Our challenge was to structurally integrate our suspension structures with those of the virtual production studios. However, the biggest challenge was more focused on the operators and servers for content display.


A very important technological impact because it’s one of the first Netflix movies shot with this technology and led giant screen


  • Engineering CAD / 3D / Solid works
  • Installation
  • Prototyping
  • Interior Design
  • Technology System Design
  • Revenue & Sales Strategy
  • User Experience


  • Date: 2021

  • Location: Paris, FRANCE

  • Status: COMPLETED

  • Client: Netflix

  • Team: Street Co’ Paris + Street Co’ Shenzhen + Virtual Production House

install of a studio - aubervilliers


We can create and adapt to any size studio. From small studios to large studios, we can provide screens that fit your environment and space.

Instantly immerse actors in the environment thanks to real-time light reflection and a custom-made environment.

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studio virtual production in Aubervilliers

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