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Transparent LED display screen Pyatigorsk Russia

Transparent LED display screen Pyatigorsk Russia

Transparent led screen Result Photo

Client: rive gauche using a Transparent led screen

The Rive Gauche store network is one of the largest federal perfume and cosmetics store chains which has been present at the market since 1995. The name of Rive Gauche is translated from French as “left bank” which is the famous fashionable quarter in Paris. Today, the company numbers over 200 stores around Russia.

Rive Gauche is a famous Russian cosmetic retailer, they are located in most bigger cities of Russia including St. Petersburg, Moscow, Novosibirsk, Yekaterinburg , Samara, Sotchi, Nizhny, Novogorod, Kazan, Chelyabinsk, Omsk and others

The average shop size is 200-5000 metres squared, They stock a diverse range of perfumes and cosmetics from luxury brands to mass-market products.

They now offer a range of products and services from perfumery, makeup, organic products, skin and hair care.

Context / environment

After the success we had have with the flagship store of Rive Gauche Saint Petersburg Galeria – The shop owner wanted to continue to equip all new shops with transparent LED screen for shop windows.

Street Co’s LED engineers and designers have been contacted again by

Claudine Leroch, official architecte for the biggest retail shop projects of the brand Rive gauche for consultation for one of the biggest shop of the retail network.

The client has shared CAD drawings of the floor plan. The main objective was to use the shop windows to advertise products and promotions sold inside.

Rive Gauche has insisted on adding futuristic and digital elements/touch to the front shop window. For the front windows shop the brief was simple and straightforward:

‘We need to add transparent LED screen displays to our shop windows to increase footfall’

This project was part of a global renovation of Rive gauche. This particular one was on Ulitsa Kraynego, 56, стр. 4, Pyatigorsk, Stavropol Krai, Russie, 357500

The client already knew where they wanted to install the transparent LED screen on the facade building on the ground floor

They also wanted to set themselves apart from what already existed on the market and especially to differentiate themselves from their main competitors.

After few brainstorming meetings, Street co proposed a few options to dress the shop windows space with digital transparent LED screens.

Solution : using a transparent led screen

Customer satisfaction is one of our key objectives, Our last transparent LED screen for the shop window used in ((Galeria Shopping mall in Saint Petersburg)) was a real success and the product was really appreciated by the shop managers.

We then decided to propose a similar product with custom sizes to the window of Pyatigorsk shop.

The window is a key part of the shop as every single shopper will see and pass by it to enter the shop.

To feature the main window shop right at the entrance of the shop, we have proposed to Rive Gauche architects and Claudine Leroch the options of using transparent and in-glass LED screens with a Pitch of 5mm.

This project has a 4 years free warranty under Street Co’s warranty program.

Diagram showing the signal of the column cylinder LED screen with the resolution and the control system diagram.

The screen runs off 2 electrical circuits to power the transparent LED window shop cabinet in order to avoid a complete blackout if the power were to be cut. Each line holds 4 sections of LED screen maximum consumption of 4KW. This diagram is for reference to know how the power is being connected. All cables are labelled and directly connected to the control room.

Transparent led screen Result Video

Materials & laboUr

Specification of the Transparent LED display for shop windows:

  • Pitch 5 model SCT
  • Windows dimensions: Length: 1888W X 2304 X4 screens
  • The transparent LED glass display was hungin front of the shop window
  • Custom: Yes
  • Sqm: 18.4sqm
  • Cabinet size: 1280 x 1888 and 1024×1888
  • Number of windows: 4
  • Size per windows in sqm: 4.5 sqm
  • Thickness of the module 80mm to 120mm
  • We used 4 circuits lines
  • 2 Signal input One working as back up and one as the main signal
  • The control system uses a Novastar Mctrl VX4s
  • LED Model Goldenwire
  • Resolution (WxH) 1510 x 480 px
  • Driver MBI SMD – 5153
  • Refresh Rate 3840Hz
  • Scan Type 1/8
  • Brightness (nits) 3500
  • Led Brand Nationstar
  • Both indoor and outdoor use
    We took 3.5 days to install the screen and the support structure with a crew of 4 staff.

Challenge : using a Transparent led screen

The main challenge was to ensure the screen was safely secured and well-integrated to the shop window. The programming is simple and straightforward.

Impact : to install Transparent led screen in their windows shop

The screen advertises products and promotions outside the shop but inside the mall which attract customers they might not have planned to come shop at Rive gauche Pyatigorsk.

The LED screen display also adds an innovative digital to the cosmetic brand.


  • Engineering CAD / 3D / Grasshopper /
  • Installation
    Video/interactif content creation
  • Technology System Design


  • Date: 2018

  • Location: Rive gauche Pyatigorsk, Russia

  • Status: COMPLETED

  • Client: Rive gauche

  • Team: Street Co’ Paris + Shenzhen offices


after streetco's installation


TRANSPARENT LED display connexion diagram


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