Client : rive gauche using Transparent LED display for their boutique
The Rive Gauche store network is one of the largest federal perfume and cosmetics store networks to date and it has been present on the market since 1995. The name of Rive Gauche is translated from French as “left bank” which is the famous fashionable quarter in Paris. Today, the company numbers over 200 stores around Russia.
Rive Gauche is a famous Russian cosmetic retailer, they are located in most bigger cities of Russia including St. Petersburg, Moscow,
Novosibirsk, Yekaterinburg , Samara, Sotchi, Nizhny, Novogorod, Kazan, Chelyabinsk, Omsk and others
The average shop size is 200-5000 m 2, They stock a diverse range of perfumes and cosmetics from luxury brands to mass-market products.
They now offer a range of products and services from perfumery, makeup, organic products, skin and hair care.
Context / environment
After the success we had with the flagship store of Rive Gauche Saint Petersburg Galeria – The shop owner wanted to continue to equip all new shop openings with LED transparent displays for shop windows.
Street Co’s LED engineers and designers have been contacted again by Claudine Leroch, official architect for the biggest and finest new retail opening shop projects of the brand Rive gauche.
This project was part of a global renovation of Rive gauche This particular shop is located at Kosmoport shopping mall Ekaterinburg Russia ТРЦ “Гринвич, Ulitsa 8 Marta, 46, Yekaterinburg, Sverdlovsk Oblast, Russie, 620014
The client Customer has shared CAD drawings of the floor plan. The main objective was to use the windows shop to advertise products and promotions that are sold inside the shop to the potential customers passing by in the shopping mall.
Rive Gauche has insisted on adding futuristic and digital elements/touch to the front shop window. For the front windows shop the brief was simple and straightforward:
‘We need to add a transparent LED screen display on our windows shop to increase footfall’
They also wanted to set themselves apart from what already exists on the market and especially to differentiate themselves from their main competitors which have shops in that same shopping mall.
After a few brainstorming meetings, Street co proposed a few options to decorate the shop windows space with digital transparent LED screens.
Solution : choose a Transparent LED display boutique
Customer satisfaction is one of our key objectives. Our last transparent shop window LED displays in ((Galeria Shopping mall in Saint Petersburg)) was a real success and the product was really appreciated by the shop managers.
So we decided to propose a similar product with custom sizes for the window of Ekater shop.
The glass window is a key part of the shop as every single shopper will see the window while walking on Nevsky prospect avenue.
Rive Gauche Ekaterinburg avenue is located inside a shopping mall. So the transparent LED display was meant to attract people that were already inside the shopping mall.
To feature the main window shop right at the entrance of the shop, we proposed to Rive Gauche architects and Claudine Leroch options using transparent and inglass LED screens Pitch 5mm.
This project has a 4 years free warranty under Street Co’s warranty program.
Diagram showing the signal of the column cylinder LED screen with the resolution and the control system diagram.
The screen is powered by 2 electrical circuits in order to avoid a complete blackout if the power were to be cut. Each line holds a 4 section LED screen, with a maximum consumption of 4KW. This diagram is for reference to know how the power is being connected. All cables are labelled and directly connected to the control room.
Transparent LED display boutique RESULT
FACTORY QC Transparent LED display boutique
Materials & laboUr
Specification of the Transparent LED display for shop windows:
- Pitch 5 model SCT
- Pixel Pitch: 5.73×8 mm; SMD1921
- Brightness: 5000-6000nit
- Module size: 1100mm x 480mm，turn 90 degree
- Display size: 2X Screens 1920W X 3200
- The transparent LED glass display was hung in front of the shop window
- Custom: No
- Sqm: 12.5sqm
- Number of windows: 2
- Size per windows in sqm: 6.2 sqm
- Thickness of the module 80mm to 120mm
- We used 2 circuits lines
- 2 Signal input One working as back up and one as the main signal
- The control system uses a Novastar Mctrl VX4s
- LED Model Goldenwire
- Resolution (WxH) 1536 x 384 px
- Driver MBI SMD – 5153
- Refresh Rate 3840Hz
- Scan Type 1/8
- Brightness (nits) 3500
- Led Brand Nationstar
- Both indoor and outdoor use
We took 3.5 days to install the screen and the support structure with a crew of 5 staff.
Challenge : Transparent LED display boutique
The main challenge was to ensure the screen was safely secured and well-integrated into the shop window. The programming is simple and straightforward.
Impact Transparent LED display boutique
The screen advertises products and promotions outside the shop but inside the mall which enable to attract customers they might not have planned to come shop at Rive gauche Pyatigorsk.
The LED screen display also adds an innovative digital to the cosmetic brand.
- Engineering CAD / 3D / Grasshopper /
Video/interactif content creation
- Technology System Design
Location: Rive gauche Ekaterinburg Russia ТРЦ “Гринвич, Ulitsa 8 Marta, 46, Yekaterinburg, Sverdlovsk Oblast, Russie, 620014
Client: Rive Gauche
Team: Street Co’ Paris + Shenzhen offices