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Transparent LED display for shop windows Samara Russia

Transparent LED display for shop windows Samara Russia

Transparent LED display for Rive Gauche, Samara, Russia

Transparent LED display for shop Result Photo

Client : rive gauche using a Transparent LED display to promote their shop

Rive Gauche is a famous Russian cosmetic retailer, they are located in most bigger cities of Russia including St. Petersburg, Moscow, Novosibirsk, Yekaterinburg , Samara, Sotchi, Nizhny, Novogorod, Kazan, Chelyabinsk, Omsk and others

The average shop size is 200-5000 m 2, They stock a diverse range of perfumes and cosmetics from luxury brands to mass-market.

They now offer a range of products and services from perfumery, makeup, organic products, skin and hair care.

Context / environment

Street Co’s LED engineers and designers have been contacted by Claudine Leroch, the official architect for the biggest retail shop projects of the brand Rive gauche.

For Samara’s shop the brief was simple and straightforward:

‘We need to add a transparent screen to our windows shop to increase footfall’

They wanted to advertise products sold in the shop outside in the allies in the shopping mall.

This project was part of a global renovation of most shops in Samara from Rive gauche. This particular one was located in: ТЦ “Молот, Ulitsa Kuybysheva, Kosmoport ТРК “Космопорт, Ulitsa Dybenko, 30, Samara, Samara Oblast, Russie, 443086

in the famous shopping mall TRK “Kosmoport”.

The architectural team of Rive Gauch knew exactly what reaction they wanted to get from their customers. Their team were very customer-driven and wanted to use the best out of every single inch of the facade.

Solution: set up a Transparent LED display for shop

Customer satisfaction is one of our key objectives, our last transparent LED display for the shop window used in the shop of ((Galeria Shopping mall in Saint Petersburg)) was a real success and the product was really appreciated by the shop managers.

We then decided to propose a similar product with custom sizes to the window of the Samara shop.

Street Co’ provided the full turnkey solution by being involved in
the following

  • Consultation on finding the best-suited hardware that fits both budget and end-customer requirements.
  • Engineering of the installation.
  • Logistics, transportation and planning.
  • On-Site installation.
  • Programming.

This project has a 3 years free warranty under Street Co’s warranty program.

Diagram showing the cabling system for powering the circuit and the signal of the floor interactive screen.

The screen runs off 10 electrical circuits that power 60 LED floor tiles in order to avoid a complete blackout if the power were to be cut. Each line holds 5 LED panels and maximum consumption is 16,6KW. This diagram is for reference to know how the power is being connected. All cables are labeled and directly connected to the control room.

Transparent LED display Result Video

Materials & laboUr

Specification of the Transparent LED display for shop windows:

  • Windows dimensions: Length: 1920mm x Height: 3200mm
  • Pitch 8 model SCT
  • The transparent LED glass display was hang in front of the shop window
  • Sizing: 1920W X 3200
  • Custom: No
  • Sqm: 13sqm
  • Number of windows: 2
  • Size per windows in sqm: 6 sqm
  • Total of 12 sqm
  • Thickness of the module 80mm to 120mm
  • We used 2 circuits lines
  • 2 Signal input One working as back up and one as a main signal
  • The control system use a NOvastar Mctrl VX4s
  • LED Model Goldenwire
  • Tile size (mm) 960×480
  • Resolution (WxH) 400 x 512 px
  • Driver MBI SMD – 5153
  • Refresh Rate 3840Hz
  • Scan Type 1/8
  • Brightness (nits) 3500
  • Led Brand Nationstar
  • Both indoor and outdoor use

    The following steps took place:

    1. Design construction plans of the product and installation system/solution. Our team of LED product design, designer and engineer will come up with stability calculation, 3D model and execution drawings and few safe and convenient options based on the ceiling structure your team have shared with us – That will be shared on commissioning. This step has already started.

    2. Design of the fixation solution system It will take into account the weight of the LED and the capability of each beam structure of the ceiling

    3. LED modules manufacturing. The modules will be specifically designed and manufactured for the circle ceiling.

    4. Pre-assembly of LED modules at warehouse

    5. Test in warehouse

    6. Product and solution adjustment if needs to be

    7. Production and manufacturing

    8. Transport and delivery onsite

    9. On-site installation

    10. Video signal test

    11. Content management & broadcasting test onsite

    12. Training for maintenance

    13. Training for display

      We took 4.5 days to install the screen and the support structure with a crew of 4 staff.

Challenge a Transparent LED display

Main challenge was to ensure the screen was safely secured and well integrated to the shop window. The programming is simple and straight forward.

Impact a Transparent LED display in a shop

The screen advertises products and promotions outside the shop but inside the mall which enable to attract customers they might not have planned to come shop at Rive gauche.

The LED screen display also adds an innovative digital to the cosmetic brand.


  • Engineering CAD / 3D / Grassauper /
  • Installation
    Video/interactif content creation
  • Technology System Design


  • Date: 2016

  • Location: Samara, Russia

  • Status: COMPLETED

  • Client: Rive gauche

  • Team: Mamou-Mani – Rema design – Street Co’ Paris + shenzhen offices



diagram Transparent LED screen for your shop

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