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Transparent LED display screen Rivoli shop, Saint Petersburg

Transparent LED display screen Rivoli shop, Saint Petersburg

Transparent LED display for rivoli shop

Client: rivoli using a Transparent LED display for their store

Rivoli Perfumery, is a luxe boutique defined by its elegance, refined sophistication and exclusive services, features prestigious perfumes and cosmetics. They have several shops across the country St. Petersburg, Moscow, Novosibirsk, Yekaterinburg, Samara, etc…

Their interior is based on an original design by the well-known Dutch architect Lilian Dreessen. As a paradigm of glamour in Moscow, Rivoli is the ideal point of sales for any luxury skincare products.

Rivoli is part of The Rive Gauche store network.

The average shop size is 100-300 m 2, They stock a diverse range of perfumes and cosmetics from luxury brands to mass-market products

Context / environment

Street Co’s LED engineers and designers have been contacted by Claudine Leroch, official architect for the renovation of Rivoli shop in Saint Petersburg.

Rive Gauche has insisted on adding elegant and digital elements/touch to the front shop window.

For the front windows shop the brief was simple and straightforward:

“We need to add a transparent LED screen display on our windows shop to increase promotion of the branding and advertising the storytelling of the brands to the passer-by.”

This project was part of a global renovation of most shops in Saint Petersburg from Rive Gauche. This particular shop belongs to the higher brand called ‘Rivoli’ located in the famous Ligovsky Avenue. Complete address: 30А, St Petersburg, Russie, 191040

The architectural team of Rive Gauche were after suggestions of design options in the shop using our products and technologies, they were open to receive some advice and design proposals.

After a few brainstorming meetings, Street co proposed a few options to dress the shop windows space with digital transparent LED screens.

Solution : using a Transparent LED display for A store

Customer satisfaction is one of our key objectives, our last transparent LED display for a store window, used in the Galeria Shopping mall in Saint Petersburg

was a real success and the product was really appreciated by the shop managers.

We have then decided to propose a similar product with custom sizes to the window of the Rivoli shop.

The glass window is a key part of the shop as every single shopper will see and pass through it to enter the shop.

To feature the main window shop right at the entrance of the shop, we have proposed to Rive Gauche architects and Claudine Leroch the options of using transparent and in-glass LED screens.

This project has a 4 years free warranty under Street Co’s warranty program.

Diagram showing the signal of the column cylinder LED screen with the resolution and the control system diagram.

The screen runs off 2 electrical circuits to power the transparent LED window shop cabinet to avoid a complete blackout if the power were to be cut. Each line holds a 4 section LED screen with a maximum consumption of 4KW. This diagram is for reference to know how the power is being connected. All cables are labelled and directly connected to the control room.

Transparent LED display for a store
Result Video

Materials & laboUr

Specification of the Transparent LED display for shop windows:

  • Pitch 5 model SCT
  • Windows dimensions: Length: 1440W X 2880 X1
  • 4.147sqm
  • The transparent LED glass display was hung in front of the shop window
  • Custom: Yes
  • Sqm: 18.4sqm
  • Cabinet size: 720*480
  • Number of windows: 2
  • Size per windows in sqm: 9.2 sqm
  • Thickness of the module 80mm to 120mm
  • We used 2 circuits lines
  • 2 Signal inputs One working as back up and one as the main signal
  • The control system uses a Novastar Mctrl VX4s
  • LED Model Goldenwire
  • Resolution (WxH) 288 x 576 px
  • Driver MBI SMD – 5153
  • Refresh Rate 3840Hz
  • Scan Type 1/8
  • Brightness (nits) 3500
  • Led Brand Nationstar
  • Both indoor and outdoor use

We took 1.5 days to install the screen and the support structure with a crew of 4 staff.


The main challenge was to ensure the screen was safely secured and well-integrated to the shop window. The programming is simple and straightforward.


The screen advertises products and promotions outside the shop and inside the mall which enable it to attract customers that might not have planned to come shop at Rivoli.

The LED screen display also adds an innovative digital element to the cosmetic brand.


  • Engineering CAD / 3D / Grasshopper /
  • Installation
    Video/interactif content creation
  • Technology System Design


  • Date: 2018
  • Location: Rivoli, St Petersburg, Russia
  • Status: Completed
  • Client: Rive gauche
  • Team: Street Co’ Paris + Shenzhen offices




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