Promueve 3 is a marketing agency that offers comprehensive services around an idea: They design brand experiences. By creating differentiating channels and experiences, they help brands to position themselves in their markets. They specialized in branding, graphic design, stand design, digital marketing and web design.
Context / environment
In this project, the brief came very clear: we had to create an enriching digital experience for Tecnalia’s public. A strong start leads to a good job, and we’ve focused
on creating omnichannel digital experiences which have distinguished Tecnalia from the other brands.
Street Co’ has been appointed as the technical partner to supply the customized transparent adhesive LED display turnkey solution while Promueve 3 were focusing and managing relationships with customers and creative technology team.
The transparent lED will be hung from or stuck behind the glass window, the superlightweight screen wouldn’t add too much to the load on the glass window.
Because of the specially-designed solid glue, the whole display unit can beintegrated into an optical lens baseboard, with a minimum thickness of less than 1mm-3mm. The major advantage of our Adhesive LED Display is its lightweight, thinness, high permeation ratio and its easy of installation.
Our adhesive LED Display product series adopts our self-developed bare die chip driver IC and a light-emitting chip that uses a micron-grade light source. We install components on a PCB board with a high transparent rate.
We have designed a solution using a transparent adhesive LED screen with Pitch 6mm with less than 3kg / sqm – Pitch 6mm enables the display of enough pixel density for the special HD and futuristic content.
Each cabinet would be able to work independently and would have its own power supply and receiving cards.
The cabinet was specially designed for this customer taking into account the sizing the glass window of the stand.
Materials & laboUr
Specification of the cylinder LED
- The LED transparent adhesive LED display use a Pitch 6mmmm semi-outdoor
- With a resolution of W833xH166 px
- 2 Signal input One working as back up and one as the main signal
- Size: Length: 5m x 1m
- The control system uses a Novastar Mctrl600
- LED Model Goldenwire
- Size: Width 5m x 1m
- cabinet size (mm) 48×24
- Resolution (WxH) 480×280
- Driver MBI SMD – 96
- Refresh Rate 1940Hz
- Scan Type 1/8
- Brightness (nits) 3500
- LED Brand Nationstar
- Both indoor and outdoor use
We sent one LED engineer onsite to guide customer’s team on how to install the transparent LED display.
The challenges were mainly for the installation, including
- Integration of the modules
- Size of the cabinet
We created interactive, audiovisual content for displays and technological platforms recently brought to Europe, an industry-first for our client. But the “WOW Effect” is not achieved by renting devices, providing the content, interactivity and technology is what helps us to create the brand experience.