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Transparent LCD panel 65″ for cartier in Harrods London

Transparent LCD panel 65" for cartier in Harrods London

transparent lcd panel 65" Result Photo

Client : cartier using a Transparent LCD panel 65"

Cartier International SNC, or simply Cartier, is a French luxury goods conglomerate which designs, manufactures, distributes, and sells jewellery and watches. Founded by Louis-François Cartier in Paris in 1847, the company remained under family control until 1964. The company maintains its headquarters in Paris, although it is a wholly-owned subsidiary 

of the Swiss Richemont Group. Cartier operates more than 200 stores in 125 countries, with three Temples (Historical Maison) in London, New York, and Paris.

Alter projects: represents a new generation of multi-discipline company-curating special projects to build one-of-a-kind stories and social experiences for brands, estates, property developers and institutions.

They have flair and audacity, with passion for storytelling, design and innovation. They are helping their partners to find new ways to disrupt by creating relevant and unique innovative content with their creative talents.

Context / environment

Street Co’s LED engineers and designers were contacted by Cartier, through the Alter projects team, to help to redesign a digital section of their boutique.

This project was part of a global renovation of their boutique located in the famous luxury department store of Harrods London.

The architectural team of Cartier knew exactly what impact they wanted to get from their customers. Their team were very customer-driven and wanted to get the best out of every single inch of this historical building.

The project first started with a preliminary concept design where we proposed different options with:

  • LCD dimension and sizings
  • Comparison with different technical LCD specification
  • Cabinet / structure size
  • Résolution
  • Weight and delivery
  • Consumption

Solution : using a Transparent LCD panel 65"

Street Co’ has provided the full turnkey solution.

We have used a: 65” Transparent LCD Specification with a 10m backlight behind the panels.

We have started by:

  • Consultation / Brainstorming to find the
  • best-suited hardware that fit both budget and end-customer requirements with several options as mentioned above
  • Proposing 3D visualisation of the final result on the LCD screen
  • Creating a full step section prototype to ensure we have taken into account all potential challenges
  • Proposed sizing / budget / resolution options for the customer to choose from
  • Detail execution plan with AutoCAD and DWG drawings
  • Teaming up with Italian metal fabricator of cabinets to enable a turnkey solution


  • Engineering of the installation
  • Logistic, transportation and planning
  • On-site installation

This project has a 3 years free warranty under Street Co’s warranty program.

Street Co also delivers a power and signal diagram and coordinates with local electrical contractors.

Diagram showing the cabling system for powering the circuit and the signal of the LCD screen.

Transparent LCD panel 65" REsult

Materials & laboUr

  • 65” Transparent LCD Specification
  • Screen Size 65 inches
  • Panel Technology a-Si TFT-IPS TLCD
  • Panel model SGLT6501
  • Resolution 3840(RGB)Å~2160 (UHD)
  • Dot Pitch 0.124Å~0.372 mm (HÅ~V)
  • Shape Rectangular
  • Aspect Ratio 16:9
  • Weight 3.60/4.00Kgs (Typ./Max.)
  • Transparency Above 75%
  • Contrast Ratio 1400:1 (Typ.)
  • Display Color 16.7M/1.06B (8-bit / 8-bit + Dithering)
  • Color Gamut 65% NTSC (CIE1931)
  • Frequency 120Hz
  • Panel signal system LVDS (1 ch, 8-bit)
  • Voltage input 12.0V (Typ.)
  • Current input 1.403/1.824A (Typ./Max.)
  • Power Consumption 16.8/21.8W (Typ./Max.)
  • (2) Suspended 65” Transparent Display
  • Materials
  • Structure: Brass (or) Champagne Bronze frame
  • Diffuser: flat opal plate fixed to inside and rear frame
  • Light: Natural White LED Strip / 3,500K

5 days with about 3 crew

Challenge : set up Transparent LCD panel 65"

The Cartier team wanted to achieve full transparency with LCD screens.

However, a transparent LCD with full 100% transparency doesn’t exist.

On the backside of the transparent LCD we had a backlight with a 10cm width.

The LCD screen is well known to be very dark and to be able to have a good level of transparency, so we needed a strong backlight behind it to diffuse the lights on the LCD panel.

The assembly had not been made in the factory so it made the task harder. Knowing how fragile the LCD panels are, we had to come up with many onsite practical solutions.


  • Engineering CAD / 3D / Solid works
  • Installation
  • Prototyping
  • Interior Design
  • Technology System Design
  • Revenue & Sales Strategy
  • User Experience


  • Date: 2016/2017

  • Location: London, United Kingdom

  • Status: COMPLETED

  • Commissioned by: Alter projects

  • Client: Cartier

  • Team: Street Co’ London + Street Co’ Shenzhen


Transparent LCD panel 65 Installation

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