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Barnes & Noble Transparent LED Showcase

Barnes & Noble Transparent LED Showcase

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Client

Barnes & Noble, Inc., is an American bookseller. It is a Fortune 1000 company and the bookseller with the largest number of retail outlets in the United States. As of March 7, 2019, the company operates 627 retail stores in all 50 U.S. states.

Barnes & Noble’s has an online bookstore for books, NOOK ebooks & magazines. You can also shop for music, movies, toys & games, too.

Barnes & Noble operates mainly through its Barnes & Noble Booksellers chain of bookstores. The company’s headquarters are at 122 Fifth Avenue in New York City.

Context / environment

For the renovation of their HQ store on 122 Fifth Avenue in New York City. Barnes & Noble was working on prototyping Transparent LED for the entire storefront.

Miguel Sal & Co approched Street Co’ in order to be introduced

to one of the latest transparent LED display innovations and receive help in finding the best product to fit the newly designed store windows storefront for their client Barnes & Noble’s.

We teamed up with one of the best brand consultants as they know Barnes & Nobles better than anyone else – Their philosophy is refined and completely dedicated to the top end innovation and design. So they understood the benefit of using Transparent LED display to turn Barnes&Nobles windows into a fantastic LED display screen running 24 hours to display great inspiring content to the New Yorkers.

Miguel Sal & Co were inspired by a project recently created by Street Co’s team of experienced engineers and designers for Primark in Madrid.

The store we are talking about is located on 5th Avenue in New York, one of the most prestigious avenues in the world. This store is one of the most important of the brands, by this major location. Thousands of people pass by this store every day, and they wanted an innovative way to attract and welcome them in.

If any brand located on the 5th avenue had 200 sqm of window facade turned them into a transparent LED display screen which lit up the night time with great content and let through natural light during the day time, they would have a guaranteed success both visually and financially.

In fact, the retailer can then expose the products that they sell in the shop, making sure the brand is paying extra money to show his product on the 5th avenue.

Our architects and engineers imagined and designed several LED panels that would fit perfectly in the showcase without filling the whole space, just enough to reclaim the store’s facade and attract people’s attention. New York is filled with screens and billboards on every corner, especially on this main Avenue, so, in order to stand out, we, at Street Communication, decided to use the latest transparent LED displays technologies that are innovative, original, and eye-catching. Getting noticed in an elegant and sophisticated way. This medium associates beauty, clarity and functionality.

Street Co’ services:

  • Consultation on finding the best-suited hardware that fits both budget and end-customer requirements
  • Engineering of the installation
  • Logistic, transportation and planning
  • On-site installation
  • Programming

Solution

Street Co’ has been appointed as the technical partner to supply a solution with a customized-transparent adhesive LED display turnkey solution.

The transparent LED will be hung or stuck behind the glass window, the super light weight of the screen wouldn’t add too much to the load from the glass window.

The client shared CAD drawings of the floor plan and the main objective was to use LED display to embellish and present the product while letting the light come in.

Through specially designed solid glue, the whole display unit is integrated into an optical lens baseboard, with a minimum thickness of less than 1mm-3mm.

The major advantage of our adhesive LED Display is its lightweight, thinness, high permeation ratio and its ease of installation.

Our adhesive LED Display product series adopts our self-developed bare die chip driver IC and a light-emitting chip that uses micron-grade light source. We install components on the PCB board with high transparent rate. Through specially designed solid glue, the whole display unit is integrated into an optical lens baseboard, with a minimum thickness of less than 1mm-3mm.

We have designed a solution using a transparent adhesive LED screen with Pitch 6mm with less than 3kg / sqm – 6mm pitch enables you to display enough density of pixel for the special HD and futuristic content.

Each cabinet would be able to work independently and would have its own power supply and receiving cards.

The cabinet was specially designed for this customer taking into account the sizing the glass window of the stand.

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Materials & laboUr

Specification of the cylinder LED

  • The LED transparent adhesive LED display use a Pitch 6mmmm semi-outdoor
  • Resolution TBC
  • 6 Signal input One working as back up and one as the main signal
  • Size: Length: 3.5m x 2m
  • The control system uses a Novastar VX6S
  • LED Model Goldenwire
  • cabinet size (mm) 48×24
  • Resolution (WxH) 480×280
  • Driver MBI SMD – 96
  • Refresh Rate 1940Hz
  • Scan Type 1/8
  • Brightness (nits) 3500
  • Led Brand Nationstar
  • Both indoor and outdoor use

Impact

The project hasn’t been installed yet, but the solution is ready for the client to replace their current storefront with the transparent digital LED display for windows glass when they are ready.

Disciplines

  • Engineering CAD / 3D / Grasshopper /
  • Installation
  • Technology System Design
  • Video/interactive content creation
  • User Experience

KEY DETAILS

  • Final client: Barnes & Noble’s

  • Location: New York, United States

  • Date: 2018

  • Status: NOT COMPLETED

  • Team: Street Co’ Boston + Shenzhenshenzhen offices