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Transparent LED display screen “Passage” boutique, Saint Petersburg Russia

Transparent LED display screen "Passage" boutique, Saint Petersburg Russia

transparent led display screen in " the passage" boutique

Client : rives gauche using TRANSPARENT LED DISPLAY SCREEN

The Rive Gauche store network is one of the largest federal perfume and cosmetics store chains which has been present at the market since 1995. The name of Rive Gauche is translated from French as “left bank” which is the famous fashionable quarter in Paris. Today, the company numbers over 200 stores around Russia.

Rive Gauche is a famous Russian cosmetic retailer, they are located in most bigger cities of Russia including St. Petersburg, Moscow, Novosibirsk, Yekaterinburg , Samara, Sotchi, Nizhny, Novogorod, Kazan, Chelyabinsk, Omsk and others

The average shop size is 200-5000 m 2, They stock a diverse range of perfumes and cosmetics from luxury brands to mass-market products.

They now offer a range of products and services from perfumery, makeup, organic products, skin and hair care.

Context / environment

After the success we had with the flagship store of Rive Gauche Saint Petersburg Galeria – The shop owner wanted to continue to equip all new shop openings with LED transparent displays for shop windows.

Street Co’s LED engineers and designers have been contacted again by Claudine Leroch, official architect for the biggest and finest new retail opening shop projects of the brand Rive gauche.

This project was part of a global renovation of Rive gauche Saint Petersburg This particular shop is located “Passage”, metro Gostiny Dvor, Nevsky prospect, 48, Saint Petersburg Russia

Nesvky prospect shop is located in a warehouse building with arched windows. So the transparent LED display had to fit the size of the windows to make sure the window would be completely covered with the LEDs.

The client has shared CAD drawings of the floor plan. The main objective was to use the windows shop to advertise products and promotions sold inside the shop.

Rive Gauche has insisted on adding a futuristic and digital touch to the front shop window. For the front windows the brief was simple and straightforward:

‘We needed to add a transparent LED displays to the shop windows to increase footfall’

This project was part of a global renovation of Rive gauche Saint Petersburg. This particular shop is located in “Passage”, metro Gostiny Dvor, Nevsky prospect, 48, Saint Petersburg Russia

The client Customer already knew where they wanted to install the transparent LED screen on the facade building to display advertising messages on the main street.

They also wanted to set themselves apart from what already exists on the market and especially to differentiate themselves from their main competitors which have shops on the same Nevsky prospect street.

After a few brainstorming meetings, Street co proposed a few options for dressing the shop windows space with digital transparent LED screens.


Customer satisfaction is one of our key objectives, Our last transparent LED display for the shop window used in the (Galeria Shopping mall in Saint Petersburg) was a real success and the product was appreciated by the shop managers.

We then decided to propose a similar product with custom sizes perfectly fitted to the window of Pyatigorsk shop.

The glass window is a key part of the shop as every single shopper will see the window while walking on Nevsky prospect avenue.

‘Passage’ is a shop on Nevsky prospect avenue and is located in a warehouse building with arched windows. So the transparent LED display had to fit the size of the windows to make sure the window would be complete covered with the LED displays.

To feature the main window shop right at the entrance of the shop, we have proposed to Rive gauche architects and Claudine Leroch the option of using transparent and in-glass LED screens with a Pitch of 5mm.

This project has a 4 years free warranty under Street Co’s warranty program.

Diagram showing the signal of the column cylinder LED screen with the resolution and the control system diagram.

The transparent LED window is powered by 2 electrical circuits which means that if one circuit goes out then the other will keep running. Each line holds a 4 section LED screen and has a maximum consumption of 4KW. This diagram is for reference to know how the power is being connected. All cables are labelled and directly connected to the control room.



Result Video


Materials & laboUr

Specification of the Transparent LED display for shop windows:

  • Pitch 5 model SCT
  • Pixel Pitch: 5.73×8 mm; SMD1921
  • Brightness: 5000-6000nit
  • Module size: 1100mm x 480mm,turn 90 degree
  • Display size: 1.92m(W)x2.2m(H)x4
  • The transparent LED glass display was hang in front of the shop window
  • Custom: Yes
  • Sqm: 17sqm
  • Number of windows: 4
  • Size per windows in sqm: 4.5 sqm
  • Thickness of the module 80mm to 120mm
  • We used 4 circuits lines
  • 2 Signal input One working as back up and one as a main signal
  • The control system use a Novastar Mctrl VX4s
  • LED Model Goldenwire
  • Resolution (WxH) 1536 x 384 px
  • Driver MBI SMD – 5153
  • Refresh Rate 3840Hz
  • Scan Type 1/8
  • Brightness (nits) 3500
  • Led Brand Nationstar
  • Both indoor and outdoor use

We took 4.5 days to install the screen and the support structure with a crew of 5 staff.


The main challenge was to ensure that the screen was safely secured and integrated into the shop window. The programming is simple and straightforward.

on windows shop

The screen advertises products and promotions outside the shop but inside the mall which enables them to attract customers that might not have planned to come shop at Rive Gauche Pyatigorsk.

The LED screen display also adds an innovative digital feel to the cosmetic brand.


  • Engineering CAD / 3D / Grasshopper /
  • Installation
    Video / interactive content creation
  • Technology System Design


  • Date: 2018

  • Location: Rive gauche Nevsky prospect, 48, Saint petersburg russia

  • Status: Completed

  • Client: Rive gauche

  • Team: Street Co’ Paris + Shenzhen offices


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