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Transparent adhesive LED tunnel for Intel CES 2018

Transparent adhesive LED tunnel for Intel CES 2018

transparent adhesive led tunnel indoor 3D DESIGN + RESULT

Client : TOOLOFNA USING A transparent adhesive led tunnel indoor

Toolofna is a creative production partner. They help brands and agencies with ideation, content, production and generating buzz.

Context / environment

Toolofna contacted Street CO for support in finding the best product to fit their diamond tunnel project for the next CES 2018 project.

The client was Intel and the project was: Three mega experiences produced by the team at Tool of North America for Intel’s Artificial Intelligence, 5G and Autonomous Driving initiatives at CES, Directed by Aramique and Jeff Crouse

The tunnel design was transparent and needed a product that also has transparency.

Solution : INSTALL A transparent adhesive led tunnel indoor

Street Co’ has been appointed as the technical partner to supply the transparent LED display turnkey solution while Toolofna was managing relationships with customers

and creative technology.

We have designed an adhesive transparent LED screen using Pitch 20mm with less than 3kg / sqm – Pitch 20mm enables us to display enough pixel-density for the special computer-generated content.

Each cabinet would be able to work independently and would have its own power supply and receiving cards.

Materials & laboUr

Specification of the cylinder LED

  • The LED transparent adhesive LED display use a Pitch 20mm semi-outdoor
  • With a resolution of W432xH123 px
  • 2 Signal input One working as back up and one as the main signal
  • Size: Length: 3m x 2.25m
  • The control system uses a Novastar Mctrl600
  • LED Model Goldenwire
  • Size: Width 9.6m x 5.76m
  • cabinet size (mm) 48×24
  • Resolution (WxH) 480×280
  • Driver MBI SMD – 96
  • Refresh Rate 1940Hz
  • Scan Type 1/8
  • Brightness (nits) 3500
  • Led Brand Nationstar
  • Both indoor and outdoor use

We have sent one LED engineer onsite to guide customer’s team on how to install the transparent LED display.

Challenge : A transparent adhesive led tunnel indoor

  • No challenge

Impact : SET UP transparent adhesive led tunnel indoor

Intel’s Artificial Intelligence, 5G and Autonomous Driving initiatives used the best way to demonstrate their new technology.

Intel has great publicity thanks to this installation. A lot of passersby took pictures and videos and asked about how the product was made.

We used a transparent LED adhesive display to turn this metal structure into an eye-catcher.

The bulky steel structure became the canvas for a work of art. Transparent adhesive LED panels turn the support structure into a large screen.

The LED display fits perfectly in the space and compliments the Intel booth at CES. The video content goes hand to hand with the product and sensors and captors enable passersby to interact with the content.

Engineering transparent adhesive led tunnel indoor


  • Engineering CAD / 3D / Grasshopper /
  • Installation
  • Technology System Design
  • Video/interactive content creation
  • User Experience
  • Prototyping


  • Final client: Intel
  • Location: CES 2018, Las Vegas, US
  • Date: 2018
  • Status: COMPLETED
  • Client: Toolofna
  • Team: Street Co’ Boston + Shenzhen offices

transparent adhesive led tunnel indoor

Managing Partners: Dustin Callif + Oliver Fuselier

Interactive Directors, Aramique + Jeff Crouse

Head of Production, Innovation, Michael Bucchino

Executive Producer, Innovation, Selcen Onsan

Producer, Innovation, Christine Sausto

Creative Technologist, Martial Geoffre-Rouland, Benjamin Petit, Antoine Vanel, Lars Berg, Richard Mattka, Ivan Safrin, Jeff Crouse

Art Director, Aramique, Mau Morgo, Ryan Hawthorne

Experiential Designer, Ryan Hawthorne, Mau Morgó

3D Content: Bloc D

Industrial Designer: Stevie Nicole Meder

Jr. Designer, Juan Camilo

Writers: Aramique, Charlie Short, Selcen Onsan

Composer: Gary Gunn

Projection-Mapping, Technical Direction: Volvox Labs

Fabrication: Volvox Labs

Fabrication: Stand and Build


quality control at factory

transparent adhesive led tunnel indoor VIDEOS

transparent adhesive led tunnel indoor
SCREEN Installation

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