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In this generation, there are more advertisement opportunities than ever before for companies to get their product, service, and name out to the public. Businesses accomplish this through many means; one of them being the use of indoor and outdoor digital signs. Digital displays allow the advertiser the opportunity to get their message displayed through the use video technology, relating to their customers in vivid and captivating ways.
There are many types of display solutions, with many different advantages and disadvantages including, LED, LCD, and Plasma, to name a few. As a potential buyer of a digital sign, one has to distinguish which type of sign will provide the greatest value with the lowest opportunity cost. The display must be able to captivate potential customers, and entice them into trying the advertised product or service. This choice is clear when looking at the capabilities and reliability of a LED display.While the plasma screen displays have the problem of overheating and burning out, SMD-LED displays can run content for hours with ease. The SMD-LED display solution can stay bright and luminous for up to a decade without fading, outlasting any other form of display solution on the market. If you’re in the business to run an advertisement in a public space, SMD-LED displays are the most effective and reliable means to get your message out across target markets.
Unlike the bulb of a typical filament light bulb, which ages rapidly and only lasts a matter of months, the LED or “light emitting diode” uses the power of molecular chemistry to solve the problem of longevity. A “diode” is a tiny semiconductor, only millimeters in dimension, and consists of both a positive and negatively charged side. When an electric charge is sent through the “diode”, it causes the electrons in the material to jump to the opposite sides of the “diode”. Amazingly, this “jump” generates a powerful light, and it can be used to generate a variety of colors. By housing these lights in “pixels” or bulbs, as we know them, SMD-LED displays can combine thousands of pixels onto a single screen. This creates a display that shows content beautifully, incorporating the luminosity and reliability of each individual LED being used.
Because SMD-LED displays do not have the same heating problems as plasma or LCD, they can run substantially longer without any size restriction. This has led to the SMD-LED display being used everywhere, from the 90 ft. Fremont Street Barrel canopy display to the 112 inch flat screen displays inside your local mall. The attributes of SMD-LED displays make them a leading choice for sport arenas and amphitheaters. Having the ability to display your content in such grandeur is a powerful tool for any company seeking advertisement opportunities.
SMD-LED technology is used to power the massive screens you see at some of your favorite sporting events. The Dallas Cowboy’s boast one of the largest SMD-LED displays on earth. These screens have to be powerful enough to run for hours while maintaining brightness, even in the middle of the day Surprisingly, these SMD-LED displays are energy efficient, and the only display technology that is capable of filling the massive needs of sports stadiums without costing an arm and a leg to power. Many SMD-LED 112 inch screens can run using your standard wall power outlet. This gives companies using LED displays an advantage by lowering their opportunity cost for operating the displays, and optimizing the time spent running their specific content.
Because SMD-LED pixels can either be concentrated or spread out, many different levels of complexity can be accomplished to suit each individual clients needs. Do you need a display to only show single numbers and letters like a stock ticker or bus sign? Or do you need a display screen that can play David Cameron’s Avatar and look good while doing it? The beautiful thing about LED technology is that it can accommodate these two needs using the same diodes and pixels. It’s just a matter of density.
Investing in a SMD-LED display gives the owner multiple paths to generating revenue. The first and most direct path to increased revenue and sales is using the screen to display advertisement for their company. Another advantage to owning a display is the ability to sell advertising slots to suppliers who sell a product within the store (typically). Combined with the long lifetime and effective power usage, investing in a LED display can pay for itself.
Back in the 1960’s, LED lighting was only capable of generating red light, and this light was expensive to purchase (around $200 per light). By 1968, the manufacturing process was simplified to the point where this red light was used in watches and radios. As the years progressed, other colors were introduced until the modern LED’s were made available. Since the first applicable designs in the late 1960’s, LED efficiency and brightness has doubled every 36 months. With the rapid innovation of lightweight and easily mountable LED displays, companies can use their displays in locations that were previously out of bounds to advertisement solutions. These advertisements are now running a broad range of content, from simple text to high-definition, allowing the LED displays to better suit a larger number of clients. Combining all of these capabilities into one package makes for a competitive and effective product that is helping change the way companies and organizations around the country advertise.
Street Co displays are extremely slim, ultra lightweight, energy efficient, and feature a bright, seamless, high resolution picture quality that can be viewed from any angle throughout the display horizon without color shift or image distortion. The company’s patented display technology promises to transform the way marketers engage their customers in every type of trade show, retail, hospitality, stadium, arena, transportation and public event environment. All Street Co displays accept input from nearly any device or content management system. There is no need for special software, hardware or special personnel to display content beautifully. With a profile of only a few inches and operating with nearly zero heat or noise, the Street Co Slim DS and Street CoFlex DS series can be installed on virtually any surface without being obtrusive, adding the ‘WOW’ factor to any indoor or outdoor environment without taking up precious space.