Parametric Design

    Learn more about the tools our designer team is using to create stunning pieces of art :

    Grasshopper is a graphical algorithm editor that takes advantage of Rhino’s existing tools.

    We, at Street communication, use this type of innovative tools to create parametric/geometric innovative LED display screen shapes. We take advantages of this tools to create unusual, unconventionnal designs in order to create stunning visual results that create “Woow factors” to our customers.

    Using this tools enable a whole new range of features in terms of curves, flexibility and geometric LED screens shaped with a range of best LED screens indoor resolution. Starting from pixel pitch 2.5 mm full flexible screens to pixel pitch 7.6 mm. Leslie and Jones architects came to us to help designing a iconic screen out of Bond street Station, in London, UK. See how we took Leslie and Jones’ inspiration design and converted it to a technically physical version of a similar design from the initial requested one. See below :


    For designers who are exploring new shapes using generative algorithms

    Grasshopper is a graphical algorithm editor tightly integrated with Rhino’s 3-D modeling tools. Unlike RhinoScript, Grasshopper requires no knowledge of programming or scripting, but still allows designers to build form generators from the simple to the awe-inspiring. Grasshopper offers new ways to expand and control the 3D design and modeling processes, including automating repetitive processes; generating geometry through mathematical functions; quickly making changes to complex models; and creating complex forms through repetitions of simple geometry.


    See some design options created with parametric software by our partner architect Arthur Mamou-Mani

    Grasshopper makes it possible to carry out studies of variants and feasibility on all types of projects and for all trades.

    It is usable at all stages of the project: from the conceptual study to the realization.

    By mastering this fabulous and innovative tool, our designer team gains a new competitiveness and increases their proposal strength by proposing variants or technical alternatives to our customers which would be impossible to realize with conventional tools (standard programming and classic CAD) and this in even shorter and more binding deadlines

    Unlike the various programming languages, programming skills are not needed.

    Grasshopper allows designers to generate shapes without writing code.