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OUTDOOR PARAMETRIC LED ARCH ARTWORK

OUTDOOR PARAMETRIC LED ARCH ARTWORK

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RESULT PHOTO

Client

Discover an immersive hotel experience at Le Méridien Seoul, a 5-star destination in the beating heart of Gangnam. Designed by David Collins Studio, it has a European-style hotel that features design-centred décor rendered in a soothing palette of lavender, blue and green. Hundreds of pieces of fine art are interspersed throughout the property, which is home to M Contemporary, an expansive art centre.

Find a sophisticated respite in modern accommodations, accessorized with plush luxury bedding and cutting-edge technology, along with private balconies in select rooms and you have M Contemporary. Located near COEX Convention & Exhibition Center and boasting comprehensive event facilities, This hotel is also an inspired choice for any special event in South Korea’s vibrant capital city.

Context / environment

For the renovation of the newly built hotel, ‘Le Meridien’ Seoul Marriot group contacted Street Co for a new design for the main entrance of the hotel.

The client wanted to have a cutting edge digital art piece to draw attention and have a social media impact where people will mark the location while posting online.

The content was made by Yang Minha who is a Professor, Univ of Seoul

New Media Artist / Generative Media Designer.

“Accumulation” symbolizes the history from Ritz Carlton Seoul to Le Meridien Seoul.

The LED light tunnel expresses the accumulation of time. The composition of the frames creates a sense of continuity and shows the locational context.

“Accumulation” has six sequences and each movie has an original theme: “Rise”, “Flow”, Accumulation”, “Dimension”, “Light” and “Overlap”.

Solution

Street communication specializes in design, production and installation of unconventional shapes for Indoors and outdoors.

Such as LED arch displays from Pitch 1.9mm to 12mm outdoor. Street Co’ can design any custom LED screen with any size and shape. We have a team of structural and LED engineers to come up with all calculations and engineering drawings.

We started with a prototyping step where we designed a simulated arch and built the LED displays accordingly with different options of electronics component and pitch.

We proposed 20 LED arch outdoor display using a pitch 6mm for outdoors which is fully weatherproof with an IP67 .

Street Co’ has provided the full turnkey solution for the parametric LED outdoor arch display by being involved in both

Consultation on finding the best-suited hardware that fit both budget and end-customer requirements

  • Engineering of the installation
  • Logistic, transportation and planning
  • On-site installation
  • Programming
  • Developing bespoke content for Le Meridien

The screen run 4 electrical circuits to power 60 LED floor tiles in order to avoid a complete blackout if the power were to be cut. Each line hold 12 LED panels and maximum consumption is 12,6KW. T

VIDEOs

Materials & laboUr

1 Item Outdoor LED display SCO series

2 Pixel Pitch 6mm

3 LED Configuration SMD1921(Nationstar,Copper)

4 Pixel Density 36,864/m2

5 Scanning Mode 1/8

6 Unit Pixel 96*96

7 Gray Scale ≥14 bit

8 Refresh Frequency 1,920HZ(MBI5124)

9 Viewing Angle (H)≥140º / (V)≥140º

10 Weight 13Kg/pc

11 Brightness ≥3000cd/m²

12 Optimal View Distance 5m

13 Max Consumption 240W/pcs / Avg Consumption 80W/pcs

15 Frame Frequency 50-85Hz

16 Interaction multi-touch

17 Loading capacity 2000kg//m²

18 Stock Temperature (-40+85)

19 Working Temperature ( -30+60 )

21 Life Span ≥100000 h

25 IP Rating IP65/IP54(Seetronic)

It took 6 days 5 staff members to accomplish this project.

Challenge

Biggest challenges were:

  1. Find the best compromise: Dimensions / resolution / Pitch / budget
  2. Installation of a well finished non-permanent install

3. integration of the modules

4. size of the cabinet

Impact

Arch LED displays and other unconventional shape LED displays have become quite popular over the last few years. They have the potential to send powerful messages in a very unique and distinct way that would enhance just about any brand.

In essence, it gives a breath of fresh air to advertising and promotion efforts which establish corporate identity from an entirely different perspective.

The feedback so far from the customers has been incredibly positive.

Disciplines

  • Engineering CAD / 3D / Grassauper / Solid works
  • Installation
  • Video/interactive content creation on unity
  • Prototyping
  • Interior Design
  • Technology System Design
  • User Experience
  • Revenue & Sales Strategy

KEY DETAILS

  • Date: 2017

  • Location: Seoul, South Korea

  • Status: COMPLETED

  • Client: Marriot group

  • Team: Yang Minha Street Co’ Paris + Street Co’ Shenzhen

  • CREDIT – Artist : Minha Yang – Agency : EASYWITH (easywith.com) – H/W Production : EASYWITH (easywith.com) – S/W Production : Minha Yang