Client : virtual production opening an studio
Virtual Production House is a subsidiary of Street Communication. Street Co has decided to diversify and create its own virtual production studios featuring its LED screens. In the studios, it’s possible to realize all kinds of projects such as short or long features films, video clips, shooting sessions, advertisements, etc.
By VPH, the concept is simple, all the actors of the virtual production are welcoming!
Context / environment
For the opening of our virtual production studio, we installed our 110 m² LED screens in the small hall of the Studio du Kremlin, in Ivry-sur-Seine.
The installation of this studio took a week to our technical teams. The virtual studio has for its R&D an additional LED screen of 18m². All this integrated in a larger coworking space dedicated to audiovisual professionals.
The Virtual Production House is open to all: whether you are a director, producer, videographer, cinematographer etc.. All the potential jobs related to the creation of visual content with one goal:
Realize the content of your imagination.
The XR technology on this project was used in order to record various scenes: action, chases, scenes in a supermarket. The use of dubbing did not make these scenes realistic, as there were no real action scenes. The main actors could take part in the action scenes and could live the scene live, which made their acting more real and alive. Following the use of LED screens, one of the major advantages of this technology is the reduction of time and budget in terms of post-production because the shots could be indoors as well as outdoors : cliffs in the south of France, road shots, disused factories.
So in the same place, the director could shoot several scenes from totally different place.
Solution for opening an studio virtual production
Street Co’ has provided the full turn-key solution by being involved in:
- Consultation on finding the best-suited hardware that fits both budget and end-customer requirements
- Engineering of the installation
- Logistic, transportation and planning
- On-site installation
The full project would be 180 sqm.
Materials & laboUr used by studio virtual production
- Pitch LED Screen serie Standard UPAD 3
- Pixel Pitch:2,6mm
- 34 m wide
- 4,5m high
- 80° curvature rounded every 50cm
- Broadcast in HDR 10bit
- Ceiling resolution: 1920 x 1980p
- Wall resolution: 9216 pixels in width x 1728 in height
- Video processor controller: 8 Novapro UHD Junior (4 for ceiling / 4 for wall)
- Pixel Pitch : 2,6mm
- 2 electical cabinets 125 pairs
- 4 NVIDIA A6000 GPU servers
- Wall: 18m x 4.5m
- Ceiling: 5m x 4m
Challenge for virtual production house
Our challenge was to structurally integrate our suspension structures with those of the venue. However, the biggest challenge was more focused on the operators and servers for content display.
Impact to open an studio virtual production house
A very important technological impact because it’s one of the first Netflix movies shot with this technology and giant led screen. In this studio, many productions have been shot such as advertising clips with Flunch, music videos with TF1 production, or films Three episodes of the TF1 series “Balthazar two TV films. Discover all the virtual productions and projects made thanks to the led backgrounds.
- Engineering CAD / 3D / Solid works
- Interior Design
- Technology System Design
- Revenue & Sales Strategy
- User Experience
Location: Paris, FRANCE
Team: Street Co’ Paris + Street Co’ Shenzhen + Virtual Production House
Installation of different virtual production studio sizes
We can create and adapt to any size studio. From small studios to large studios, we can provide screens that fit your environment and space.
Instantly immerse actors in the environment thanks to real-time light reflection and a custom-made environment.