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MACC – Mexican American Cultural Center

MACC - Mexican American Cultural Center


Outoor LED Screen

Client : Sundt Design

Street Communication was proud to work with Sundt construction on the MACC outdoor LED display sitting in the center of El Paso, Texas. Sundt needs no introduction in the US. Since the year 1890, Sundt has been the largest and most diverse employee-owned general contractors in the nation. Making their mark all over the country, Sundt has especially created a name for themselves in Texas.

Their El Paso project was named the MACC (Mexican American Cultural Center) project. Sundt has taken full control of this project from A-Z, while sub contracting El Paso’s best. This center is said to stand in the heart of El Paso, and opened for all to visit. This location is special, and includes a library, a recreational center, and the Mexican American Art exhibit.

Context / environment : LED display for the City of El Paso

For the MACC project, Street Communication has been contacted by Sundt Construction to create an outdoor LED display for the City of El Paso.

The LED display is to sit on the side the MACC building, and is set to display movies and films. There will be a multi-leveled surface with astro turf and seating for anyone wanting to watch.

Solution to install a indoor LED Screen

The client settled on a Standard Outdoor Usurface III P8 LED Display.

The screen was on the facade of the building. The objective was to provide a full-turnkey solution for the exterior side of the MACC building.

We ha collaborated with Sundt an their team to create a fully functionnal LED display. We subcontracted PNP fabrication to help us integrate the steel structure for our client.

We started with:

– Consultation; Coordinating with several Architects, Electrical engineers, Building Managers, Construction team, and the owners of Santa Fe Square to make sure we suggest the best pricing and LED products that fit their concepts for the space.

– Price Matrix: We provided them with a very easy, insightful, informative, and broad array of pricing and products to fit their budget.
– Proposed 3D visuals of how the space would look Engineered CAD files for their Structural Engineers and Electrical engineers Detailed execution plan for all three displays;
– Full turnkey solution
– Project Management
– On-site Install team
– Programming

Engineering of outdoor LED screen

Materials & laboUr

After studying the feasibility of the custom solution at length with the engineers at Street Communication, the team settled on a solution of LED Screen Outdoor.

Components of the project:

    • Standard Outdoor- Surface III P8

    • 51 sqm of Usurface III P8

    • 51 of Galvanized steel LED Structure

    • Novastar TB8

    • LED Cabinet and Modules P8mm

    • Receiving Cards

    • Power Supplies

    • Signal Connection Cables

    • 1 Street Co Team

Challenge to install last minute

Street Communication has similar enquiries every week. This last minute project was not a challenge for us. We have technicians available day and night for our installations.

The only challenge for the client was to adapt their pre-prepared video contents so it fits perfectly on our LED screen, using the screen resolution and size in order to have no distorted video content on a screen that had no 16/9 ratio.

Impact : Install a big screen

As of now, Sundt construction still remains as the largest mutli-employee owned contractors in the nation. With thousands of projects under their belt, it was a pleasure to work hand in hand with their team. Their professionalism did not go unnoticed, and because of that, the MACC location will have their own 50 sqm LED Screen for all to enjoy.


  • Technicians

  • Engineers

  • Architects

  • Designers

  • Developers


  • Date : 2023

  • Location : 501 N. Oregon, El Paso, TX 79901, USA
    Status : COMPLETED

    • Client : Sundt Construction

  • Team : Street Co’ US + Shenzhen Offices

Quality Control of outdoor LED Screen

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