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LED Display embedded within wall for WebMD Hudson Street, New York

LED Display embedded within wall for WebMD Hudson Street, New York

LED strips screen display Result Photo

Client : webmd using LED strips screen display

WebMD WebMD is an American corporation known primarily as an online publisher of news and information pertaining to human health and well-being. The site includes information about drugs. It is one of the top healthcare websites globally.

Context / environment

HbCommunications & Mgeutc were in charge of the new build for anything related to the AV system integration of the new HQ for WebMD in 395 Hudson Street New York, New York, NY – 147,000 SF

Street Co’ was appointed as the technical partner to supply the complete LED display strip screens turnkey solution which was to be attached to a concrete wall in the main entrance of the building.

TPG Architect were in charge of the master planning and the interior design for this building.


We designed and produced LED screen display strips with display pitches of 1.5 mm. 9 sqm.

WebMD wanted a bespoke innovative design and Street Communication’s designers and engineering team worked hard to create a custom design for scratch.

Street Co’ designed a completely bespoke solution to integrate the LED strip panel into the existing wall.

The strip LED will cover the complete housing space allocated for it.

For health and safety reasons, the screens’ components (Power supplier, cables, receiving cards etc..) will be embedded inside the cabinet.

All technical parameters related to the screens will be shared after commissioning such as:

  1. LED product / solution design
  2. Installation system
  3. Electricity requirements
  4. Control system
  5. Maintenance / Logistic

The team has much experience in fitting and designing custom LED displays with innovative shapes. The LED strip display is located in the entrance of the new headquarters of WebMD to stun visitors when they arrive. The company wanted their building to reflect their passion for new technologies.

Street communication’s architectural designers, LED architects and LED engineers all collaborated to create the LED strip display integrated within the AV system of the building.

So whenever a customer arrived his or her name would be displayed on the screen.


Materials & laboUr

LED Pitch 1.5 size 5” x 50”

  • Pixel Pitch: 1.56 mm
  • Module Size: 200×150×3
  • Dots/ m2: 409600
  • Resolution (Standard cabinet) 256×192
  • LED Type SMD 1010
  • Brightness 1000 cd/m2
  • Distance >1m
  • View Angle H 160°,V 160°
  • Power Con. Max. : 1200W/m2 Ave: 400Wm2
  • Protective Grade IP31
  • Life Span >50,000 hours about 5-7 years
  • Signal Processing >14 Bit
  • Driving Method 1/32
  • Contrast > 800:1
  • Compliant Standard CCC、CE, UL
  • Grayscale 4096*4096*4096 grade
  • Refresh Frame Frequency 1000HZ

· Cabinet material Steel or die casting aluminum

LED strips screen display

Integrating cabling into the concrete wall and connecting each strip together.

Connecting the system to the building AV system so when a customer arrives his name can be displayed by the counter operator.

Impact LED strips screen display

The new lobby screen looks sleek with this new digital touch.


  • Engineering CAD / 3D / Grasshopper /
  • Installation
  • Technology System Design
  • Video/interactive content creation


Date: 2016

Location: 395 Hudson Street New York, NY

Status: Completed

Client: Rive gauche

Team: Street Co’ Paris + Shenzhen offices

engineering LED strips screen display

installation LED strips screen display

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