The human race started exploring space in the 20th century using high-altitude balloons which were quickly followed exploration via manned rockets. Yuri Gagarin was the first astronaut from the former Soviet Union to orbit the earth in 1961 after which the United States of America upped the ante by sending Neil Armstrong to the moon which resulted in what was then known as the ‘Space Race’. Since then and after the demise of the ‘Cold War’ unmanned spacecraft have managed to reach and even land on some of the known planets within our Solar System. Outer space does pose to be among the greatest challenge among the objectives of human exploration mainly due to the numerous hazards of space which include among others vacuum and radiation and microgravity which exerts a significant impact on the human body as microgravity causes bone loss and muscle atrophy. Another bigger issue apart from these health and environmental issues is the high cost of putting objects into space. Several special governmental and private organisations or agencies have been established (NASA, SETI, Virgin Galactic, etc.) within the 20th century to engage ‘space-related projects’ from a variety of perspectives. This article revolves around the initiatives taken by Virgin Galactic within the spectrum ‘space’ and focuses on a particularly unique project known as the ‘Astrowalk’ that was contracted to a leading LED solution provider based in Paris – Street Communication.
About Virgin Galactic
Virgin Galactic is among the few spaceflight companies (a subsidiary of the Virgin Group) that have made headway in the development of commercial spacecraft that would be able to take regular people on suborbital spaceflights. Although it is a niche market, the company has managed to fill up their roster for the next few years.
At present, the Company’s suborbital spacecraft is launched from mid-air from a carrier aeroplane dubbed as White Knight Two. The founder is no other than Richard Branson based on the fact that Virgin Galactic was at avantage point to provide such services including ‘point to point’ 3000 mph air travel across Earth.
In view of the company’s initiative towards providing these kinds of ‘space-age’ services, the company moved towards a marketing strategy that ‘screamed’ space-age technology and among the most notable element within the spectrum of their marketing initiative is the interactive LED floor Astrowalk.
Virgin galactic & Street Communication
The interactive LED floor for the spaceport Astrowalk project was a collaborative initiative by Virgin Galactic and Street Communication a company that is renowned as a LED solution provider. The idea of the project was based on enhancing the experience of those who intend to take the ‘suborbital trips’. The floor which is based on the latest LED technology is interactive albeit it is on the floor, or the ‘walkway’ that guides travellers to boarding. These LED ‘floor screens’ or simply LED floors are equipped with sensors that can detect footsteps and respond in real-time with special effects that trace the trajectory of the traveller. Interactive LED floors have become quite popular over the last few years and companies such as Street Communication say that these LED interactive floors
have the potential to send powerful messages in a very unique and distinct way that would enhance just about any brand. In essence, it gives a fresh breath of air to advertising and promotion efforts which establish corporate identity from an entirely different perspective. Virgin Galactic is a company that prioritises the ‘consumer experience’ and is a company that puts safety above all else, and it seems that it is due to this reason that from all the LED solution providers that are out there, they chose to work with Street Communication. Street Communication seems to be a company that is all about what the client wants and if the objective of Virgin Galactic was to create the safest and best customer experience money could buy, that what Street Communication gave them.
Interactive LED Floor: The Astrowalk
the spaceport Astrowalk is unique as it gives those pay a visit to Virgin Galactic something different and totally new to indulge in. As people walk on the interactive which is basically a Led floor display platform that can sense where you are at and creates a trajectory of where you will end up at is an ingenious idea, to say the least..
Interactive led panel floorings are quickly becoming popular at entertainment and shopping venues, not to mention homes as some clients have actually installed these Interactive led panel flooring in their driveways. Street Communication is undoubtedly among the few companies that have raised the bar on LED technology and are able to deliver Led floor display platforms that despite the sophistication and high resolution, are also, tough, durable, dustproof, waterproof, .
UV resistant and much more. Led floor display platforms or Interactive led panel floorings create an atmosphere or conjure experiences that are new to the human mind which is why they have caught on so quickly based on the rapid rise in market demand. LED technology is indeed making huge waves in the market, especially within the spectrum of media promotions due to their flexibility and versatility.
They are being used in so many different ways that product categorisation has become quite a challenge too for marketers. They have LEDs for ceilings, floors, walls, front desks (interactive transparent LED displays), double-sided screens, LEDs for transparent surfaces, LEDs for building columns and even LEDs that are able to cover the entire façade of a large building.
WRAP
The interactive LED floor for the spaceport Astrowalk project was a collaborative initiative by Virgin Galactic and Street Communication a company that is renowned as a LED solution provider. The idea of the project was based on enhancing the experience of those who intend to take the ‘suborbital trips’. The floor which is based on the latest LED technology is interactive albeit it is on the floor, or the ‘walkway’ that guides travellers to boarding. These LED ‘floor screens’ or simply LED floors are equipped with sensors that can detect footsteps and respond in real-time with special effects that trace the trajectory of the traveller. Interactive LED floors have become quite popular over the last few years and companies such as Street Communication say that these LED interactive floors have the potential to send powerful messages in a very unique