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Flexible outdoor LED display 9’ video cans for Redbull at Ultra festival Miami

Flexible outdoor LED display 9’ video cans for Redbull at Ultra festival Miami

1

3D engineering

VIDEO RESULT

Result Photo

Client

The supergroup is a creative agency, based in Atlanta, GA. with offices around the world, at a music festival, in an aeroplane, or on the sidelines of a marathon.

They go where our work takes them, and they wouldn’t have it any other way.

ULTRA FESTIVAL

Context / environment

The supergroup contacted Street Co’ in order to get support in finding the best product for the new RedBull campaign at Ultra festival in Miami.

The goal was to create a flexible LED screen for outdoor display purposes.

Solution

Street Co’ was appointed as the technical partner to supply the flexible outdoor LED display 9’ video can turnkey solution while The supergroup were managing relationships with customers and ultra festival management team.

We designed a flexible outdoor LED display screen using Pitch 6mm outdoor blackface with less than 45kg meaning it can be fixed with adhesive – Pitch 6mm enables us to display enough density of pixel for the special custom-made content by Redbull and The supergroup.

The display is divided into 4 units and each cabinet is able to work independently as it has its own power supply and receiving cards.

Materials & laboUr

Specification of Flex Module Indoor LED Screen:

  • Cylinder size 2240mm x 2880mm
  • Resolution: W576px x H448px
  • 2.56m height , 0917m diameter
  • Cabinet 4 cabinets
  • Screen size: 6.45m2
  • 2 sets (each set 6.4512㎡)
  • Total: 13sqm
  • Rigid outdoor LED Screen angled to make curved
  • Pixel Pitch:6mm
  • LED Config: SMD 2020 LED lamps from Nationstar
  • Brightness: 5000nits/m2
  • Refresh rate: ≥3000Hz(MBI5252)
  • Scan rate:1/13
  • Total of 13 sqm
  • We used 13 circuits lines
  • 2 Signal input One working as back up and one as the main signal
  • The control system uses a Novastar Mctrl VX4s
  • LED Model Goldenwire
  • 258k px

Challenge

The challenges were mainly for the installation, including

  • Alignment
  • Integration of the modules
  • Size of the cabinet

Impact

During Ultra Festival in Miami, Redbull placed 2 Flexible outdoor LED displays and 9 video can displays, in strategic places during the festival.

People could clearly identify the can displays as a Redbull can so the branding objective was fulfilled.


Disciplines

  • Engineering CAD / 3D / Grasshopper /
  • Installation
  • Prototyping

KEY DETAILS

  • Date: 2018

  • Location: Ultra festival Miami, US

  • Status: COMPLETED

  • Client:

    The supergroup

    End customer; Redbull

  • Team: Street Co’ Boston + Shenzhen offices

Engineering

Quality Control At Factory

VIDEO CONTENT FOR REDBULL CAN

OTHER CAN MADE FOR REDBULL