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fine pitch & ceiling wall display led

Client: using fine pitch & ceiling wall display led

Client is under NDA

Context / environment: create a new space with fine pitch & ceiling wall display led

For the opening of new museum in Asia Street Co’ has been contacted to help design the LED ceiling and wall display that would fit right at the entrance of the newly created ticket office of the museum.

The client has shared CAD drawings of the floor plan and the main objective was to use LED displays to embellish and introduce new artists while creating a ‘Digital 4.0 experience’’ type of atmosphere by displaying content that would fit perfectly the rest of the shop design.

The client would advertise artistic artwork in a very soft and non-aggressive style. The brief was simple and straightforward:

‘What is the best product to create a High-definition LED display at the entrance?’

They also wanted to set themselves apart from all the ‘Deja vu’ luxury concept store.

Solution to install fine pitch & ceiling wall display led

Street Co’ has provided the full turn-key solution by being involved in:

  • Consultation on finding the best-suited hardware that fits both budget and end-customer requirements
  • Engineering of the installation
  • Logistic, transportation and planning
  • On-site installation
  • Programming

fine pitch & ceiling wall display led

Materials & laboUr

Pitch 2.5mm / standard indoor-UVW

  • Cabinet size: W1640xH1600
  • Cabinet qty: 11pcs
  • Flex Module Indoor LED Screen
  • Pixel Pitch:2.5mm
  • LED Config: SMD 2020 LED lamps from Nationstar
  • Brightness: 1000nits/m2
  • Refresh rate: ≥3000Hz(MBI5252)
  • Scan rate:1/13
  • Total of 73 sqm
  • We used 13 circuits lines
  • 2 Signal input: One working as back up and one as the main signal
  • The control system uses a Nova VX6S
  • LED Model Goldenwire
  • 920k px

The following steps took place:

  1. Design construction plans of the product and installation system/solution. Our team of LED product designers and engineers came up with stability calculations, 3D model, execution drawings and few safe and convenient options based on the ceiling structure.
  2. Design of the fixture solution system that takes into account the weight of the LED and the capability of the furniture
  3. LED modules manufacturing. The modules will be specifically designed and manufactured for the furniture.
  4. Pre-assembly of LED modules at the warehouse
  5. Test in warehouse
  6. Product and solution adjustment if necessary
  7. Production and manufacturing
  8. Transport and delivery onsite
  9. On-site installation

It took 3 days to install the prototype screen with a crew of 3 staff.

Challenge to install fine pitch & ceiling wall display led

The challenges were mainly for the installation, including

  • Alignment
  • Integration of the modules
  • Size of the cabinet


  • Engineering CAD / 3D / Solid works
  • Installation
  • Prototyping
  • Interior Design
  • Technology System Design
  • Revenue & Sales Strategy
  • User Experience


  • Date: 2019

  • Location: Asia

  • Status: COMPLETED

  • Client: NDA

  • Team: Street Co’ Paris + Street Co’ Shenzhen

fine pitch & ceiling wall display led

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