Rive Gauche, a famous Russian cosmetic retailer contacted us, at Street Co’, to add a new creative angle to two of their brand new stores. They wanted something futuristic and quite still unknown so people would be attracted to come in. Our architects analyzed the stores’ arrangement in order to propose the best suitable solution to enhance the space and catch the eyes of the customers. For the first one, in Pyatigorsk, our designer team and Rive Gauche decided to focus on the outside and placed 4 large Transparent LED screens on the showcases next to the main entrance door.
For the St Petersburg new store, which is way bigger, we decided to create two amazing displays; a Flexible LED column and a Flexible LED vault above the two escalators. Unconventional screens, especially flexible and curved ones are more attractive and eye-catching for two reasons :
* The human eye is naturally attracted to curved or round shapes. Curves, circles, non-angular shapes remind our brain our own human shape that has no straight line or angle. Therefore, when our eye analyses an image, it looks first at round shapes or anything that is close to human lines, squares, lines and angle are noticed after.
* Our global environment is filled with screens and billboards which are mainly flat. Flexible LED displays are uncommon, and so, they are not just “one more screen” in your field of view, they become a unique design object that can be appreciated for the high quality images it displays but also for it’s own shape.
The human eye is naturally attracted to curved or round shapes
The escalator vault is a main piece of the store, it sets a off colorful colors above customer’s head. The columns, the escalator vault and their video content have all been designed by the very talented Arthur Mamou-Mani.
Street Communication supports your project from A to Z; we create incredible screen designs, creative video contents, install your display and offer you a two years maintenance guarantee !
See our Flexible LED displays here