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Lower-end LED manufacturers buy their diodes from across their supplier’s entire production run and then blend these varied diodes together when building their display. To remedy these inconsistencies, manufacturers perform a smoothing process called calibration. This process improves the consistency of the display, but it reduces the brightness, resulting in a proportional decline in grayscale uniformity.
The Institute for Color Research published a study concluding that people make lasting judgements about content within their first 90 seconds of exposure, with a disproportionate share of this judgement dictated by the colors the content employs in conveying its message. For those who handle content creation in-house, consider that well-designed digital signage content reflects on the implications of color research and crafts a color strategy to attract attention, spark emotional reaction, and call an audience to action. When determining your color strategy for digital display content, it is recommended to start by choosing a pair of colors opposite each other on the standard 12-spoke color wheel. Colors opposite one another on the wheel will have a high degree of contrast, which ensures that your content will stand out no matter what. Employing these two colors in a rough 7:3 ratio will establish the implicit psychological tone of your dominant color while allowing consumers’ eyes to rest on the accenting secondary color, which will shine in its smaller role. Finding the right balance between colors within your scheme is imperative to appearing professional, direct, and focused to audiences. Consider their needs as well as your own, and spend time solidifying which colors are best for getting your message across. NanoLumens LED display technology shines bright enough that your colors will fill the entire room, so it is crucial to choose the right ones.