TheSuperGroup reached us recently at StreetCo’, asking us to help them creating an innovative proportioned Red Bull can, for the Ultra Festival in Miami.
The Ultra Festival is one of the biggest events in Miami and one of the biggest festivals worldwide. As of 2016, Ultra Music Festival is home to seven stages that span the picturesque Bayfront Park which include the Main Stage, the Live stage, the MegaStructure, the Worldwide stage, the UMF Radio stage, the Resistance stage, and the Oasis stage. Each year, they invite over 100 various artists and attend over 165000 people. It is a great occasion to advertise all type of products.
The Super Group needed something that would stand out from the massive crowd and all of the screens that would be at the festival, so we collaborated and decided to create a long LED Red Bull can.
Our flexible LED display were design specifically for this project. Our designer team collaborated with our structural engineer so they could create the perfect Angled LED display. They had to calculate which size should the can be, what materials and which pixel pitch to use, so the can would resist to the weather conditions and possible shocks during the festival.
We used 14 square meters of LED angled panels with a pixel pitch of 5.9 mm to create a concave LED shaped display. Our LED panels use SMD diodes to display a more qualitative image with a better refresh rate and grey scale.
This LED can can be used for any other brand, or event, since it is time resistant.
We offer complete solution from A to Z which
Design / creation / production of the product: right sizing and specification
and stability calculation for the cabinet and structure
Design of a bespoke installation system suitable for your environment
We provide a content management software which help broadcasting content at different time of the day
Design an Electrical solution and drawing which state the onsite electrical requirements
Logistic & Maintenance